Peculiar Abanigbo
@peculiarabanigbo
I’m a Digital Brand Strategist driving hotel bookings through channel and revenue analytics.
NigeriaWhat I'm looking for
I’m a Digital Brand Strategist with 2 years of hands-on experience managing digital presence, online distribution channels, and revenue-driving marketing for a 5-property hotel franchise (Golden Tulip) across Port Harcourt and Nigeria’s South-East/South-South regions.
I own the full digital guest journey—from brand storytelling and content creation to OTA optimization, Google Business management, and paid social performance. I combine HR-honed stakeholder management with AI-assisted marketing workflows to build hotel brands that convert online attention into bookings.
Experience
Work history, roles, and key accomplishments
Digital Marketing & Channels Manager
Golden Tulip Hotels
Jan 2024 - Present (2 years 6 months)
Leads digital branding and online marketing strategy across a 5-property Golden Tulip hotel franchise, ensuring consistent brand identity across digital touchpoints. Manages social media, Meta Ads, OTA listings/performance, Google Business profiles, and AI-assisted content workflows to drive bookings.
Human Resources Officer
Saipem Contracting Nigeria Limited
Oct 2020 - Jan 2024 (3 years 3 months)
Supported internal communications and employee engagement initiatives at a large multinational organization. Managed HR reporting and data analysis using metrics and performance dashboards.
Education
Degrees, certifications, and relevant coursework
Chartered Institute of Personnel Management (CIPM)
CIPM (In Progress), Human Resources Management
CIPM studies/certification in progress (specific start date not provided).
Growth Digital Marketing
Digital Marketing Certification, Digital Marketing
2024 -
Completed a Growth Digital Marketing program/certification in 2024.
Ecole Supérieure de Management
Bachelor's Degree in Human Resources Management, Human Resources Management
2015 - 2018
Earned a Bachelor's Degree in Human Resources Management at Ecole Supérieure de Management from 2015 to 2018.
AI in Human Resources Certification
AI in Human Resources Certification, Human Resources
Completed an AI in Human Resources certification (year not provided).
Availability
Location
NigeriaAuthorized to work in
Job categories
Skills
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