Open to opportunities

payal kanojia

@payalkanojia

Message

I’m a digital marketing professional blending data, design, and performance ads to grow online presence.

India

Message

What I'm looking for

I’m looking for a digital marketing role where I can own performance ads, SEO/SMO, and landing page optimization—using GA4/GTM insights and keyword research to drive measurable growth, while collaborating with sales and creative teams to improve results.

I’m a digital marketing professional with 3+ years of combined expertise in design and data management. I create engaging content and use digital channels to deliver marketing campaigns that consistently drive results.

In my roles, I’ve managed Ads and campaign optimization across Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook, Instagram). I also build and optimize landing pages using Code and WordPress, strengthen SEO through on-page and off-page work, and run SMO and content scheduling to improve visibility.

I’m especially strong in measurement and improvement—setting up and tracking with Google Tag Manager and Google Analytics (GA4), performing keyword research, and using performance reporting, analytics, and data management to guide decisions. I bring a hands-on creative edge too, using Canva and other tools for social creatives, along with email marketing and WhatsApp marketing for lead-focused outreach.

Experience

Work history, roles, and key accomplishments

Current

Sr. Digital Marketing Executive

Current

Sea Stars Consulting Pvt. Ltd

Aug 2025 - Present (8 months)

Managed Google Ads and Meta Ads campaigns, optimized landing pages and website performance, and improved SEO and UI elements. Set up Google Tag Manager and analytics tracking, performed keyword research, and created social media creatives using Canva.

Google Ads Meta Ads Campaign Optimization Landing Pages WordPress Google Tag Manager Google Analytics Keyword Research

Digital Marketing Executive

Raj Nandini Estates Pvt. Ltd

Aug 2023 - Jul 2025 (1 year 11 months)

Led lead generation and managed ads for real estate portals including 99acres, MagicBricks, and Housing.com. Built and optimized landing pages in code and WordPress, ran SMO and WhatsApp marketing, and delivered performance reporting and analytics.

Lead Generation Meta Ads SEO Optimization WhatsApp Marketing performance reporting Real Estate Portals Creative & Design

Digital Marketing Executive

Padamshree Infotech

Jun 2022 - Jul 2023 (1 year 1 month)

Managed social media and Facebook ad campaigns, supported email marketing, and handled client communication and customer queries. Conducted market research, created creatives, collaborated with teams, and produced campaign reporting.

Social Media Management Facebook Ads Email Marketing Client Communication Market Research Creative & Design