At Infinx Services Pvt. Ltd, I developed lead-nurturing and promotional journeys, along with CloudPages integrated with Data Extensions for lead capture. I also optimized send performance through list hygiene and automated segmentation with reusable SQL queries.
At Omega Health Services, I automated transactional email communications and scheduled queries, imports, and extracts in Automation Studio. I also used Data Views to analyze campaign performance, and implemented event-based, API-triggered journeys and Contact Builder identity-resolution processes.
