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Pavithraa Swaminathan

@pavithraaswaminathan

Brand communications professional at Akshar Arbol International School who planned 30+ campaigns and institutional events.

India

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At Akshar Arbol International School, I led end-to-end digital marketing operations, planned more than 30 campaigns, newsletters, and institutional events, and helped grow the school’s social media presence to over 3,000 followers.

At NIBAV Lifts Pvt. Ltd., I spearheaded PR and media relations for product launches, including three to five press conferences. As an independent consultant, I developed digital marketing strategies and content for more than eight brands, including SMEs and FMCG companies.

Writing has taken me from human-interest features at Times of India and Humans of Madras to financial services content for Sriram Finance and Chola. I also built Madras Animal Rescue Society’s online presence from the ground up, including its website and donation payment gateway.

Experience

Work history, roles, and key accomplishments

Communications Manager

Akshar Arbol International School

Dec 2023 - Sep 2025 (1 year 9 months)

Led end-to-end digital marketing operations, growing social media presence to over 3,000 followers and executing 30+ campaigns. Aligned communication across stakeholders and crafted a cohesive institutional brand voice.

Content Strategy SEO Google Analytics Social Media Strategy Campaign Management Brand Voice Website Management

Marketing Officer

NIBAV Lifts Pvt. Ltd.

Dec 2022 - Sep 2023 (9 months)

Spearheaded PR and media relations for product launches, planning and executing press conferences. Developed branding and marketing collateral to reinforce a consistent brand identity.

PR Media Relations Branding Marketing Collateral Press Conferences Brand Consistency

Freelance Digital Marketer

Independent Consultant

Aug 2019 - Dec 2022 (3 years 4 months)

Managed digital marketing strategy and content creation for 8+ brands, developing social media strategies and SEO-optimized content. Delivered tailored marketing collateral for diverse clients.

Digital Marketing Content Strategy Social Media Strategy SEO Copywriting Editorial Calendar

Creative Lead

Flinto Learning Solutions

Jun 2018 - Aug 2019 (1 year 2 months)

Curated educational content and scripted tutorial videos, blending instructional design with storytelling. Took on cross-functional roles in a fast-moving startup.

Content Development Instructional Design Storytelling Script Writing Cross Functional Collaboration

Tax Consultant, Indirect Tax

Deloitte Pvt. Ltd.

Jun 2016 - Feb 2018 (1 year 8 months)

Supported indirect tax compliance and filing for US-based clients. Built precision documentation and analytical skills foundational to data-driven content work.

Indirect Tax Compliance Documentation Analytical Skills

Finance Intern, Investment Portfolio

Cholamandalam MS General Insurance Company Ltd

Mar 2016 - May 2016 (2 months)

Gained exposure to investment portfolio management and studied asset allocation and regulatory frameworks. Built early fluency in financial storytelling.

Portfolio Asset Allocation Regulatory Frameworks Financial Analysis

Audit Intern, Loan Documentation

GIC Housing Finance

Apr 2015 - May 2015 (1 month)

Assisted the audit department in cross-verifying loan documentation, ensuring accuracy and compliance. Developed attention to detail and process thinking.

Audit Loan Documentation Compliance Attention To Detail

SEO Writer, Financial Services Content

Inception Business Services

Produced brand and marketing content for financial services clients, translating complex products into clear communications. Demonstrated authority in regulated industries.

SEO Financial Writing Content Marketing Brand Voice Compliance

Social Media & Communications Volunteer

Madras Animal Rescue Society (MARS) & Daaman Shelter

Built the NGO's virtual presence from scratch, growing community to 2,000+ followers. Designed and developed the website, including payment gateway integration, and ran fundraising campaigns.

Social Media Content Creation Web Development Fundraising Community Building

Freelance Journalist

Humans of Madras

Reported and wrote human-interest features, conducting in-depth interviews and translating narratives into long-form pieces. Shaped audience-first storytelling approach.

Journalism Interviewing Long form Writing Storytelling

Features Writer

Times of India

Wrote features for a major English-language publication, covering human interest, lifestyle, and culture. Developed editorial instincts and met publication deadlines.

Feature Writing Editorial Storytelling Deadline Management

Social Media Strategist

HomeServe

Developed social media strategies and copy for HomeServe and a portfolio of small businesses. Managed content calendars across Instagram, Facebook, and LinkedIn.

Social Media Strategy Copywriting Content Calendar Instagram Facebook LinkedIn

Marketing Manager

NurtureU Technologies

Led marketing strategy and brand communications for clients across UAE and India. Managed digital presence, campaign planning, and content production.

Marketing Strategy Brand Communications Campaign Planning Content Production Digital Presence