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@paulokirschner
Sponsorships and commercial strategy leader specializing in esports, sports marketing, and brand activations.
BrazilI am a strategic, result-driven commercial professional with 7+ years leading sponsorships, brand activations, and commercial strategy across traditional sports, esports, and influencer marketing. I founded Gamerbiz and work with boutique agencies to connect brands with gaming and sports audiences.
I have developed high-impact partnerships and activations for clients such as Banco Inter, XP Investimentos, Betnacional, Team Liquid, São Paulo FC, Imperial eSports, and Corinthians, negotiating multimillion‑real deals and delivering measurable engagement and revenue growth.
My strengths include sponsorship strategy and negotiation, key account management, influencer network oversight, and executing integrated campaigns that drive visibility, CRM growth, and commercial results.
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Work history, roles, and key accomplishments
Gamerbiz
Jun 2021 - Present (4 years 5 months)
Founded and led commercial strategy and sponsorships for Gamerbiz, securing partnerships (Cbet+Corinthians, CSGOBig+Imperial, XP+Team Liquid) and managing activations that increased brand visibility and fan engagement across esports.
OCOmelete Company
Mar 2021 - Jun 2021 (3 months)
Developed branded campaigns for top streamer Gaulês, coordinating between advertisers and content teams to integrate value-driven sponsorships across streams and social platforms.
BICo-led the Banco Inter + São Paulo FC sponsorship, driving activation strategy and CRM efforts that supported the @spfcbancointer platform and contributed to 550,000+ branded fan credit accounts.
BISupported sponsorship and institutional marketing projects, contributing to content ideation and execution focused on improving fan experience and activation delivery.
Degrees, certifications, and relevant coursework
Master of Business Administration, Football Marketing
2025 -
Enrolled in an MBA in Football Marketing focusing on commercial and sponsorship strategies for football organizations (in progress).
ESBachelor's in Journalism, Journalism
2015 - 2018
Completed a Bachelor's in Journalism with coursework and projects related to sports and media communications.
Software and tools used professionally
BrazilYou can contact Paulo and 90k+ other talented remote workers on Himalayas.
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