Open to opportunities

Paulina López

@paulinalpez

Product Operations Analyst improving completion rates and product performance through A/B testing, QA, and KPI-driven experimentation.

Colombia

Message

What I'm looking for

I’m looking for a product-operations role where I can drive KPI-led experimentation, streamline high-volume flows, and strengthen QA/compliance and partner operations—working cross-functionally to improve conversion and reduce drop-off with measurable impact.

I’m a Product & Operations professional with 3+ years of growth inside a global tech company, focused on application flow optimization, QA, A/B testing, KPI management, partner operations, and cross-functional execution. I’ve improved completion rates and reduced rejection and drop-off by linking insights directly to experiments and building scalable processes for high-volume products (140+ travel documents).

In my current role, I lead KPI tracking (CES, drop-off, DUFR, rejection, incomplete), run A/B testing cycles end-to-end, and conduct monthly user tests to evaluate form friction, clarity, and completion time. I also build quarterly roadmaps balancing innovation, fixes, and business goals, while serving as a primary point of contact for cross-functional alignment, expectations, and risk escalation.

Experience

Work history, roles, and key accomplishments

Current

Application Experience Specialist

Current

iVisa

Jun 2025 - Present (1 year)

Served as primary point of contact for cross-functional alignment, expectations, and risk escalation. Led KPI tracking (CES, drop-off, DUFR, rejection, incomplete), ran end-to-end bi-weekly A/B testing cycles, and conducted monthly user tests to improve application flow completion.

KPI Analysis A B Testing Application Flow Optimization Partner Management Cross functional Leadership Process Optimization

QA Analyst & Partnerships

iVisa

Oct 2024 - Jun 2025 (8 months)

Ensured visa product portfolio compliance with government requirements, eligibility rules, and official fees. Performed QA audits across 140+ documents and coordinated with processing partners to manage updates and workflow execution.

Auditing Compliance Testing Partner Management Eligibility Rules KPI Analysis Process Optimization Cross functional Leadership

Product Specialist

iVisa

Nov 2023 - Oct 2024 (11 months)

Delivered product trainings and advanced technical support across teams. Analyzed product performance, contributed to 15+ product improvement initiatives, and improved product efficiency by 20% through documentation and flow optimization.

Product Training Technical Support Process Optimization Documentation Problem Solving KPI Analysis Cross functional Leadership

Team Leader - Specialist Team

iVisa

Apr 2023 - Nov 2023 (7 months)

Led regular training sessions to update team members on procedures, policies, and compliance standards. Used data analysis and metrics to guide decisions and increased team performance by 20% through targeted training and operational improvements.

Team Leadership Training Delivery Compliance Metrics Analysis Process Optimization Documentation Stakeholder Management Problem Solving

Specialist Agent

Freelancer

Oct 2022 - Apr 2023 (6 months)

Conducted three pilots on new customer service models, achieving an 80% success rate. Provided personalized solutions to customer needs, maintained an 85% resolution rate, and collaborated with internal teams to improve processes and customer experience.

Customer Service Process Improvement Metrics Analysis Problem Solving Customer Experience