Paula Rozados Belda

· Designed, built and shipped a consumer health app end-to-end using AI-assisted development, from product vision to conversational UX and launch.
· Reached 95 waitlist sign-ups in the first three weeks pre-launch, with no paid acquisition.
· Created and registered the underlying methodology as owned IP.
· Design and facilitate in-person experiences (retreats and workshops) based on a proprietary

· Led two multi-market European web projects in parallel, each coordinating teams of 10-12 specialists across design, development, CRM and data.
· Tracked and controlled monthly budget consumption of €50-100K across concurrent projects.
· Main point of contact between clients and internal teams, translating briefs into timelines, milestones and feedback loops.
· Built Confluence-based documentatio

· Delivered for up to three concurrent clients autonomously, running web funnels, landing pages and CRM automations end-to-end.
· Designed multi-touchpoint user journeys and CRM integrations to improve activation and retention.

· Coordinated product, design and development across sprint cycles, owning KPI tracking and delivery coordination.
· Led CRO initiatives on conversion and checkout flows, improving sign-up conversion by 6% in 3 months through analytics-driven iteration.

· Managed end-to-end 360 digital campaigns for lifestyle e-commerce brands, integrating content, influencer and paid channels with GA4 reporting.

· Led web and digital projects for Audi, BP and Oxfam, coordinating design, development, analytics and data-science teams in structured enterprise environments.
· Ran Agile ceremonies, stakeholder reporting and delivery timelines across concurrent workstreams.

Field brand ambassador for an ethical beverage brand, building B2B awareness through outreach and promotional events across Manchester.

Sales floor operations, stock replenishment and store logistics for the ladieswear team at Zara Manchester.

Customer-facing brand representation and sales floor management for a global fashion retailer in Manchester.

Currently pursuing a Bachelor of Science in Psychology.

Pursued a Master of Science in Digital Marketing with a focus on Growth Hacking and E-commerce.

Studied several courses ranging from Advanced Accountability and Finance to Macroeconomics and Business Ethics. As a result of my selected modules, I have acquired a well-rounded knowledge of the business industry and several soft and technical skills such as; team leadership, efficient communication and presentation of ideas, proficiency in the use of certain softwares, or data analysis and inter

Studied several courses ranging from Advanced Accountability and Finance to Macroeconomics and Business Ethics. Awarded the Dean's Award and the Consultancy Project award for the final year Consultancy Project.

Since I studied both social science baccalaureates at the same time, in 2015 I also sat for the two correspondant examinations: IB exams in May and PAU in June (Spanish Baccaleaureate examination). I succeeded them both, hence obtaining the IB Diplomma and the PAU Diplomma that completed the Spanish Baccaulaureate Diplomma with Honors previously succeeded.

Completed the International Baccalaureate and the Spanish Baccalaureate with Honors, passing both examinations in 2015.