Open to opportunities

Paul Anco

@paulanco

Market Intelligence Analyst and CRM Lead at Atlas Copco Peru, turning regional market and customer data into commercial insights.

Peru

Message

At Atlas Copco Peru, I prepare monthly market intelligence reports on market share, NPS, sales opportunities, competitors, and industry trends to support commercial and business decisions.

I analyze demand signals and investment projects across mining, construction, energy, and infrastructure to identify regional opportunities.

As CRM Lead, I lead regional initiatives to improve processes, data quality, and SAP C4C adoption. In earlier Atlas Copco Peru roles, I supported B2B marketing and communications, customer segmentation, and marketing automation across South America and the Andean Region.

I hold a Master's in Marketing and Sales Management from ESAN Graduate School of Business and an Industrial Engineering degree from National University of Engineering (UNI). My work draws on market intelligence, commercial analytics, Excel, Power BI, SAP C4C, SAP Logistics, and Emarsys.

Experience

Work history, roles, and key accomplishments

Current

Market Intelligence Analyst | CRM Lead

Current

Atlas Copco Peru

Apr 2025 - Present (1 year 6 months)

Prepare monthly market intelligence reports covering market share, NPS, sales opportunities, competitors, and industry trends. Analyze demand signals and investment projects across mining, construction, energy, and infrastructure to identify regional opportunities. Lead regional CRM initiatives, driving process improvements, data quality, and SAP C4C adoption.

Market Intelligence Business Intelligence Commercial Analytics Competitive Intelligence CRM Management SAP C4C NPS Data Quality Process Improvement

Marketing & Communications Analyst | CRM Lead

Atlas Copco Peru

May 2023 - Mar 2025 (1 year 10 months)

Developed B2B marketing and communications initiatives aligned with regional priorities using customer and commercial performance insights. Led SAP C4C and CRM process improvements to strengthen data quality and adoption across commercial teams. Managed reporting, customer segmentation, and marketing automation to support regional execution.

B2B Marketing CRM Management SAP C4C Data Quality Customer Segmentation Marketing Automation Reporting

Sales & Marketing Assistant | CRM Lead

Atlas Copco Peru

Apr 2019 - Apr 2023 (4 years)

Consolidated customer, opportunity, product, and market data into reports supporting sales tracking and business decisions. Managed SAP C4C as Andean Region CRM Lead, promoting data quality, consistent updates, and process improvements. Supported campaigns, communications, and marketing programs across Andean markets.

Data Management Reporting SAP C4C CRM Management Data Quality Process Improvement Marketing Campaigns