Roberto Palacios Lara

I’m a Business Administration graduate with experience managing organizational environments and administrative task management. I work in an organized and thoughtful manner, with attention to detail and a focus on meeting deadlines, and I use data analysis to optimize processes and support decision-making.

As a Junior CRM Specialist at Increnta, I provided sales support and training to more than 20 team members, reaching over 85% adoption of HubSpot tools and reducing operational errors by 30%. I cleaned and optimized data by processing over 10,000 records, cutting duplicates by 40%, and improving pipeline efficiency by 25%. I also built 10+ key dashboards and supported automated campaigns that increased lead generation by 35%.

Before that, I worked as a Claims and Data Analytics Intern at Luz del Sur, verifying 150+ customer complaints per month with 99% accuracy and building monitoring dashboards to track trends and deviations. I supported complex case analysis with technical teams and legal units, reducing repeat complaints by 30%, and I previously worked as a Remote Product Intern collecting and structuring data for 50+ startup profiles. In my projects, I developed web platforms using Agile (Scrum) and applied Design Thinking to validate digital solutions.