Paula Morera Ramírez
@paulamoreraramrez
Senior Graphic and UX/UI designer blending brand strategy with web development.
What I'm looking for
I am a senior graphic and UX/UI designer with 10 years of experience creating user-centered interfaces and brand-driven visual solutions. I specialize in SaaS interface design, CMS and website creation, and I collaborate closely with development teams to deliver intuitive, functional, and accessible digital products.
Throughout my career I have led design teams, managed end-to-end projects, and produced campaigns and digital assets across web and print. I combine creativity, strategic thinking, and technical skills (Figma, Adobe Suite, HTML, CSS, WordPress, Bootstrap) to optimize user experiences and drive consistent brand identities.
Experience
Work history, roles, and key accomplishments
Senior Graphic Designer
Cactus Digital Signage
Jan 2020 - Present (5 years 9 months)
Led the design department and coordinated UX/UI and mobile app projects for the company's SaaS product, updating corporate visual identity and optimizing websites and CMS since 2020.
Graphic Designer
DP Gràfics
Jan 2019 - Dec 2019 (11 months)
Created and supervised graphic campaigns and brand development while managing direct client relations and delivering corporate communication materials in 2019.
Graphic Designer
Valencia Language Club
Jan 2018 - Dec 2019 (1 year 11 months)
Maintained corporate identity and designed marketing materials to support brand strategy during 2018–2019, including website and social media content updates.
Freelance Graphic Designer
Graphic Design Studio
Jan 2017 - Dec 2018 (1 year 11 months)
Produced visual assets for print and digital media, managing client communication, budgets, deadlines, and deliverables during 2017–2018.
Graphic Designer
Aqualandia, Terra Mítica y Mundomar
Jan 2017 - Dec 2017 (11 months)
Managed comprehensive design for three parks including campaigns, signage, and summer campaigns, and optimized software interfaces to enhance user experience in 2017.
Graphic Designer
Solojeep
Jan 2016 - Dec 2017 (1 year 11 months)
Created and managed weekly digital content and promotional materials, successfully handling independent design projects in 2016–2017.
Education
Degrees, certifications, and relevant coursework
Universitat Oberta de Catalunya
Master's Degree, Design, Visual Identity, and Brand Building
2020 - 2023
Completed a Master's degree focused on design, visual identity, and brand building via online study.
CSIF
Professional Course (500h), Web Design and Development
2019 - 2020
Completed a 500-hour course related to web design and development.
Digital Studio
Professional Course (600h), Graphic Design
2017 - 2018
Completed a 600-hour program in graphic design and marketing materials production.
Polytechnic University of Valencia
Bachelor of Fine Arts, Fine Arts
2010 - 2015
Completed Fine Arts studies at the Polytechnic University of Valencia, providing a foundation in aesthetic and visual creation.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
paulamorera.comPortfolio
paulamorera.comSalary expectations
Job categories
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