Patrick Rente

Defined product strategy for 10 mobile apps targeting 1.2M MAU, drove ASO and segmented CRM that increased downloads by 33% and paid subscriptions by 25%, and established KPIs and dashboards for executive reporting.

Managed mobile product delivery and UAT for international users, achieving 18,000 VIP users with 4.7/5 average rating and reducing dining wait times by 20% via real-time crowd monitoring.

Developed mobile vision and led integration of contactless payments and digital wallet features, enabling a 10% increase in average mobile basket size and a 5% reduction in mobile churn.

Owned mobile CRM migration and strategy, implemented segmentation and multichannel workflows that increased re-engagement by 18%, push open rates by 22% and reduced churn by 7%.

Defined international strategy for MyEdenred across 30+ countries, enabling simultaneous rollout in 12 countries and increasing user engagement by 20% through localized UX and coordinated regional roadmaps.

Led major iOS/Android redesigns growing users from 2M to 3.2M, fostered A/B testing and feature teams, and launched messaging and payments yielding a 60% increase in active users and 25% higher 9-month retention.

Developed first Android and iOS apps and defined technical architecture, implemented Jenkins CI/CD and automated testing, achieving 100k organic downloads and ≥4.5/5 initial ratings.

Master in Computer Engineering focused on software and systems engineering principles.

Master in Information Systems Engineering concentrating on information systems design and implementation.