Open to opportunities

Patrick Merfert

@patrickmerfert

Product marketing leader translating identity and fraud platforms into GTM narratives that drive pipeline, wins, and adoption.

United States

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What I'm looking for

I’m looking for a product marketing leadership role where I can own positioning and launch strategy for identity/authentication or fraud platforms, partner tightly with Product/Data/Sales, and build measurable GTM systems that drive pipeline, wins, and adoption.

I’m a product marketing leader with 15+ years building go-to-market strategy across digital identity, authentication, and fraud platforms. I specialize in turning complex identity systems into differentiated market narratives that directly improve pipeline, win rates, and product adoption.

In my recent work, I’ve led GTM strategy and product narrative rebuilds for AI-driven identity and security platforms—translating cross-functional product depth into scalable sales enablement, unified messaging, and attribution frameworks. I’ve driven measurable growth results, including marketing-influenced TCV lift and major pipeline expansion, while partnering closely with Product, Data Science, Sales, and channel teams to launch integrated campaigns.

Earlier, I led product marketing for multi-product identity verification and fraud offerings, owning positioning, narratives, and launches as ARR grew from $100M to $125M. I also launched passwordless authentication, generated pipeline quickly, and established win/loss and field feedback programs that fed roadmap and positioning decisions.

Across government and enterprise identity programs, I’ve leveraged market advantage to drive state-level identity initiatives and incubated new identity verification opportunities with executive-backed business cases and pipeline generation. My background also spans operating leadership, venture capital, and strategy consulting—so I’m comfortable moving from competitive strategy and analyst relations to executable launch planning, KPI design, and ROI-focused GTM execution.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing & GTM Consultant

Current

Independent

Nov 2025 - Present (6 months)

Leading product marketing for Biz2Credit, a B2B fintech ($100M ARR), supporting a website refresh and sales enablement initiatives for lenders and embedded finance use cases.

Product Marketing Go To Market Strategy Sales Enablement Embedded Finance

Vice President of Marketing

Alcatraz AI

Jan 2025 - Oct 2025 (9 months)

Rebuilt GTM strategy and product narrative for an AI-driven security platform, driving a 1,153% YoY increase in marketing-influenced TCV and 400% pipeline growth. Launched unified messaging and AI-assisted content workflows, increasing SQLs by 54% and opportunities by 104% YoY.

GTM Strategy Demand Generation SQL Growth

Vice President, Product Marketing

Prove

Jan 2021 - Jan 2024 (3 years)

Led product marketing for a multi-product identity verification and fraud platform, supporting ARR growth from $100M to $125M across 15+ API/SDK products. Launched Prove Auth passwordless authentication, adding $9M in pipeline in 3 months, and built win/loss and field feedback programs to inform positioning and roadmap decisions.

Product Marketing Identity Verification Fraud Prevention Win Loss Analysis Competitive Intelligence Analyst Relations

Senior Director, Product Marketing

Idemia

Jan 2020 - Jan 2021 (1 year)

Directed product marketing for 30+ identity and security products ($225M revenue), using DMV leadership to launch state-level Mobile Driver’s License (mDL) programs and generate $45M TCV in recompete wins. Identified and incubated a new identity verification opportunity, partnering with Product to build an executive business case and drive $10M+ in pipeline.

Product Marketing Identity Security Business Case Development

Vice President of Marketing

Airside

Jan 2018 - Jan 2020 (2 years)

Led product, engineering, and executive teams to build and launch the paid Mobile Passport App to 8M free users, growing revenue from $0 to $1M in 52 days ($5M+ ARR). Increased brand visibility with major media coverage, delivering a 350% lift in monthly revenue and highest download week in app history.

GTM Strategy Product Marketing Mobile App Launch Brand Marketing Revenue Growth Agency Management

Director of Demand Generation

Story Blocks

Jan 2018 - Jan 2018 (0 months)

Built and scaled an enterprise GTM engine as the first dedicated B2B marketer, driving enterprise revenue up 2,400% to $3.6M and contributing 12% of total ARR. Launched API-led ABM programs that drove 40 customers and $1M ARR, and delivered an enterprise product that resulted in deals with HBO, Vice, and NBC plus $150K ARR.

Demand Generation ABM B2B Marketing Lead Generation

Director of Marketing

9Lenses

Jan 2013 - Jan 2015 (2 years)

Repositioned a SaaS survey platform toward consultant-led use cases, driving 40% revenue growth in the first month and 300%+ lead growth. Promoted from Product Marketing Manager to Director of Marketing in 7 months and led a team of 3 to execute GTM changes.

Director of Marketing Product Marketing Lead Generation Team Leadership

Venture Capital Associate

Easton Capital Investment Group

Jan 2009 - Jan 2011 (2 years)

Supported portfolio operations, deal screening, investing, and investor relations for an early-stage healthcare and tech VC firm, assisting 5 managing partners. Contributed to sourcing and evaluation across early-stage opportunities.

Venture Capital Deal Screening Investor Relations Portfolio Operations Market Research

Senior Business Analyst

Kearney

Jan 2005 - Jan 2009 (4 years)

Served as work stream lead/team member on 13 executive-level strategy engagements for Fortune 500 companies at a global consulting firm. Progressed from Analyst to Senior Analyst after completing internship and full-time hiring.

Strategy Consulting Business Analysis Problem Solving Client Delivery

Education

Degrees, certifications, and relevant coursework

Kellogg School of Management (Northwestern University)

Master of Business Administration, Marketing, Finance, Management, Entrepreneurship

Activities and societies: Elected Director of the Venture Capital Club; Product Marketing Manager intern at Contactually (CRM SaaS; later acquired by Compass).

Earned an MBA with concentrations across Marketing, Finance, Management, and Entrepreneurship. Elected Director of the Venture Capital Club and completed a product marketing manager internship at Contactually.

Ross School of Business (University of Michigan)

Bachelor of Business Administration, Corporate Strategy

Grade: High Distinction

Activities and societies: Awarded full 4-year tuition and 13 merit scholarships (five were sole-recipient); backpacked 210 miles of Spain’s Camino de Santiago while funded to research pilgrimage.

Earned a BBA in Corporate Strategy with High Distinction. Received full 4-year tuition and 13 merit scholarships and completed funded research on the Camino de Santiago.