Patricia Serafini
@patriciaserafini
Real estate development founder at Urban Lab, ranking TOD and mixed-use sites with machine-learning data analysis.
ItalyWhat I'm looking for
At Urban Lab, I help developers, investment funds, municipalities, and real estate consultancies decide where to invest and build. I combine transportation, real estate, demographic, and infrastructure data with machine-learning clustering to score and rank Transit-Oriented Development and mixed-use opportunities.
I deliver interactive dashboards and a consultative session that turns urban data into a clear investment decision. The process takes 4–6 weeks rather than the usual 3–6 months.
At DESIGNCORP International, I directed the delivery of 30+ large-scale mixed-use projects across 9 countries, coordinating multidisciplinary teams and international stakeholders. The work included masterplanning, feasibility, and early Transit-Oriented Development analysis, and received international ICSC and ABRASCE awards.
At Spazio INNSAEI + An & Pe SRL, I managed operations and design coordination, improving operational efficiency and increasing inbound inquiries by 30%. I’m currently completing an MBA in AI, Data Science & Big Data at Pontifícia Universidade Católica do Rio Grande do Sul, and I’m open to advisory conversations about investment and development opportunities across Brazil, Italy, and the wider EU.
Experience
Work history, roles, and key accomplishments
I run Urban Lab, a data-driven consultancy that helps developers, investment funds and real estate consultancies decide where to invest and build, replacing months of qualitative guesswork with a fast, quantitative site-selection process.
- Score and rank Transit-Oriented Development (TOD) and mixed-use opportunities using a proprietary methodology that combines transportation, real estate, d
Expedia Group - VRBO Italia | Integrated Property Manager Support | Executive Cu
Jun 2025 - Present (1 year 4 months)
Operational management of professional property partner portfolios in the Italian market, ensuring performance standards and service quality.
Coordination for the resolution of complex operational escalations between property managers and internal departments (Product, Policy, Partner Success).
Monitoring and reporting of operational KPIs related to partner satisfaction, escalation resolution,
Managed comprehensive operational and design oversight for mixed-use cultural/commercial organization.
✓ Operations & Design Coordination
✓ Stakeholder & Partner Management (clients, public authorities, external partners)
✓ Process Design & Digital Implementation
✓ Team Leadership & Cross-functional Coordination
IMPACT:
• Improved operational efficiency through process optimization
• Increa
Occasional collaboration with the founding partners on specific commercial real estate development projects in Colombia and Brazil. Activities included: market analysis to support investment and development decisions, drafting and review of project contracts, and project coordination for specific initiatives.
Studio Manager | Operations & Project Leadership
Apr 2006 - Oct 2019 (13 years 6 months)
Directed end-to-end development and delivery of 30+ large-scale mixed-use projects across 9 countries, coordinating multidisciplinary teams and managing complex international stakeholder relationships.
✓ Design Leadership & Masterplanning
- Analyzed markets and site potential — including early Transit-Oriented Development (TOD) and mixed-use feasibility — to define optimal development strategies
Architect & Project Coordination
Pileggi Arquitetura | Rosana Collet Arquitetura | Camila Vieira Santos
Jun 1999 - Mar 2006 (6 years 9 months)
Design and coordination of high-end residential and commercial projects.
Management of internal teams and external consultants. Preparation of materials for competitions, exhibitions, and publications.
Education
Degrees, certifications, and relevant coursework
Pontifícia Universidade Católica do Rio Grande do Sul
Master of Business Administration, Artificial Intelligence
2025 - 2026
Technology for Business: AI, Data Science and Big Data
Universidade Presbiteriana Mackenzie
Bacharelado em Arquitetura e Urbanismo, Arquitetura e Urbanismo
1995 - 1999
Tech stack
Software and tools used professionally
Availability
Location
Italy
BrazilSalary expectations
Social media
Skills
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