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Patricia Martin Lopez

@patriciamartinlopez

I build data models and self-service dashboards that turn business needs into actionable insights.

Spain
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What I'm looking for

I'm looking to translate business needs into technical requirements, build data models and self-service analytics, and collaborate closely with business and engineering teams in fast-paced environments.

At Groupon, I develop customer-focused ad-hoc analysis, segmentation models, and Tableau dashboards that help teams track refunds and repurchases. I also work with engineering on data warehouse migration, validating data availability and new data structures.

Previously at GoStudent, I was the main BI developer for Customer and Tutor Success, maintaining Amazon Redshift data models and Tableau reporting. I connected business stakeholders and engineers while helping revamp customer and tutor data, KPIs, dashboards, and self-service solutions.

During five years at adidas, I led BI software development and reporting analytics across high-volume, multi-source data. I built data models, dashboards, and self-service analysis solutions, supported Digital Analytics reporting migrations, and trained teams on MicroStrategy.

I bring more than eight years of data analysis, reporting, and data modeling experience, using SQL, Tableau, MicroStrategy, and modern data platforms to translate evolving business needs into practical technical solutions.

Experience

Work history, roles, and key accomplishments

Groupon logoGR
Current

Senior Data Analyst

Aug 2024 - Present (2 years)

Developed ad-hoc analysis focused on customer data, gathered requirements, and built segmentation models. Created data models and dashboards using SQL and Tableau to track key metrics on refunds and repurchases, and collaborated on data warehouse migration.

Education

Degrees, certifications, and relevant coursework

North Carolina State University logoNU

North Carolina State University

Master of Science, Analytics

2016 - 2017

Master of Science in Analytics from the Institute for Advanced Analytics. Practicum at Live Oak Bank involved developing a predictive credit default model for SBA loans using Python and R.

Tech stack

Software and tools used professionally

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