Pascal van den Beemd
@pascalvandenbeemd
I create sustainable, search-optimized brand stories that help audiences make informed choices.
What I'm looking for
At Suitable, I increase awareness of sustainability, circularity, and fair trade in menswear through SEO, GEO, and content.
Before moving into sustainability marketing, I spent over four years at Suitable helping men make smart style choices with content that is up-to-date, inspiring, informative, and optimized for search.
Through Stylus Communications, I craft engaging, authentic brand content that audiences can recognize themselves in. I believe stories are what connect us, so I put the human voice behind the brand first.
My background also includes content creation, business development, customer communication, and intercultural communication. I've used market intelligence and in-depth conversations to connect organizations with their target audiences.
Experience
Work history, roles, and key accomplishments
Increasing awareness about sustainability, circularity and fair trade in menswear.
Stories are what connect us. I am a copywriter with a passion for the voice behind the brand. I specialize in crafting engaging and authentic content that the audience recognizes themselves in.
Helping men make smart style choices. My responsiblity is to make sure that the content is up-to-date, inspiring, informative and optimized of SEO and GEO.
Responsible for creating content for small and medium sized compagnies in the Netherlands.
SAP is all about helping companies transition to a digital business. We have the platform, the applications and the network to do it. Making use of cloud, big data and Internet of Things to facilitate and accelerate this journey. So you can run live and make better business decisions.
Responsible for writing and publishing content for the company website as well as customer campaigns. Assisting the Marketing department in realizing the full potential of our customers and their customers. Using market intelligence to maintain the human touch in all our services.
Connecting our customers with their desired target audience through in-depth conversations with contacts from various (management) layers. Together with accurate and up-to-date market intelligence, I can fully realize our customers potential.
Position in which I assisted with the organisation of Business Intelligence courses. One of my main responsibilities was to approach and maintain relationships with potential participants or previously established contacts via telephone and mail.
A position as an Admin and Tech customer service agent on behalf of the Dutch telecom provider Ziggo. My responsibilities mainly revolved around answering questions or checking information of customers related to their subscriptions of Ziggo products and services. I was also authorized to control, validate and make small alterations regarding billing.
A voluntary position within an organisation that focuses on the reintegration of employees after physical or cognitive dispositions. My responsibilities were varied, but mainly supportive; one can think of writing texts for various media channels, assisting with the development of social media strategy and policy, etc.
Temporary position in which I worked on behalf of the Dutch health insurance institute VGZ. My responsiblities ranged from answering questions of customers about their insurance and financial positon with said institute to making alterations in the insurances of customers in accordance to their requests. I was furthermore authorized to make deals concering payments of customers.
Board member Communication & PR (voluntary)
Aug 2014 - Feb 2015 (6 months)
A voluntary position within a charity organization that is focused on the entertainment of economically disadventaged children from all cultural backgrounds within the Tilburg region using the Sinterklaas tradition. My responsibilities primarily concerned press relations and writing texts for various media, including our own.
Teacher Assistant Intercultural Communication (voluntary)
Sep 2014 - Oct 2014 (1 month)
A voluntary position (as alumni) in which I assist in teaching the basics of intercultural communication for the duration of several weeks (32 lecture hours in total) as part of a skill development course.
As part of our education, I started a little communication agency with nine fellow students. With this we tried to get a taste of what it means to be a true communication professional.
Under the supervision of our teachers and Van der Hilst Communicatie we worked with real assignments from genuine companies and corporations. Some of our employers were:
- HEADwerk
- Audiologisch Centrum Brabant
Education
Degrees, certifications, and relevant coursework
Tilburg University
Master's Degree, Intercultural Communication
2013 - 2014
For my thesis, I researched the perspectives of Zwarte Piet traditionalists through 14 interviews, examining how cultural identity interacts with theories on racism and tradition.
Tilburg University
Premaster, Intercultural Communication
2012 - 2013
Succesfully completed (no official certification given)
Fontys University of Applied Sciences
Bachelor's degree, Communication
2008 - 2012
My graduation thesis detailed the possibilities for the optimalisation of the internal communication infrastructure at St. Elisabeth Ziekenhuis in Tilburg. From this thesis, recommendations about the internal media were made towards the communication department and management.
ROC Zoomvliet College
Yes, Communications and Marketing
2004 - 2007
Da Vinci College
Yes, Administration
2000 - 2004
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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