At Aakhya India Media Services Pvt. Ltd., I develop and manage social media strategies for clients across multiple platforms. I also monitor trends and online conversations to identify content opportunities, while handling client updates and performance reporting.
For Hybrid_Ashi, I managed influencer marketing across lifestyle, beauty, fitness, and FMCG brands. I supported campaign ideation, content strategy, approvals, and execution, including work involving AstroTalk, Mars, Zomato, Forever 52, Be Bodywise, and Traya.
At DPIIT, Ministry of Commerce & Industry, Government of India, I managed a media team executing social media strategies for the UNNATI 2024 scheme. I also handled client servicing for events and branding initiatives, including social media promotion for DPIIT’s representation at WEF/Davos 2025.
At The Marcom Avenue, I led a team working across 11+ accounts and created performance dashboards and campaign reports. My work included helping Varun Beverages Limited surpass competitors in follower growth and achieving 4X engagement and reach for Reliance MET City across social media platforms.

