Pankaj Kumar Sinha

I’m a Marketing & HR leader with 15+ years of experience driving institutional growth through admissions strategy, brand positioning, and human capital management for a premier CBSE residential school. I partner closely with Chairman-level leadership to balance strategic marketing vision with operational HR discipline.

In my current role, I lead enrollment and institutional positioning, scaling brand equity and revenue growth through data-driven execution. I built a Power BI-style Marketing & Admissions Dashboard across 3 academic years, and designed a CBSE admission tracking system with a structured 6-attempt follow-up workflow that improved lead conversion rates. I also run premium brand storytelling across social media and public relations, supported by AI-assisted content and cloud-based collaboration.

I direct the HR & Administration function by aligning human capital strategy with growth objectives. I spearheaded an HR Performance Management System (PMS), driving a 20% increase in workforce productivity, and ensured 100% adherence to statutory Indian labor laws and corporate governance standards. I’ve streamlined payroll for 300+ employees, improved accuracy and processing speed, and strengthened retention—reducing annual attrition by 15% YoY.

Earlier, I managed end-to-end HR operations for 500+ employees, including recruitment and performance metrics. I reduced recruitment turnaround time by 30% by deploying and integrating an automated ATS, improved workplace satisfaction by 25% through data-driven engagement surveys, and maintained a zero non-compliance record through internal audits. I bring a continuous-improvement mindset—grounded in HR & Finance education and supported by AI tools and a “Master of Claude” certification—along with comfort working fully remote or hybrid.