Looking for a job

Panita Kaewroy

@panitakaewroy

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Business Intelligence & Data Analyst driving CRM insights and dashboard reporting.

Thailand

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What I'm looking for

I seek a full-time remote role where I can lead BI/CRM initiatives, build dashboards and pipelines, drive data-driven strategy, and collaborate with cross-functional teams for measurable business impact.

I am a Business Intelligence and Data Analyst with over 10 years of experience specializing in CRM analytics, KPI tracking, and dashboard reporting. I translate business requirements into actionable insights using SQL and modern BI tools.

I have led cross-border teams and implemented CRM and ERP systems including Salesforce, Zoho, and SAP B1 to improve visibility and operational efficiency. At Audience-IQ I built executive dashboards that reduced reporting turnaround time by 30% and automated SQL reporting pipelines that saved 10+ hours per week.

My work has produced measurable outcomes: a 50% increase in customer retention at SEARA, reduced reporting errors by 20% through automation, and improved decision-making speed via interactive dashboards. I combine strategy, analytics, and hands-on implementation to boost acquisition, retention, and ROI.

I am comfortable collaborating with C-level stakeholders and regional teams, providing training and CRM support, and I am open to full-time remote roles that value data-driven decision-making and cross-functional leadership.

Experience

Work history, roles, and key accomplishments

Current

Business Intelligence Manager

Current

Audience-IQ

Nov 2024 - Present (11 months)

Developed BI strategy and CRM planning framework, built executive dashboards that reduced reporting turnaround time by 30%, and automated SQL reporting pipelines saving 10+ hours per week.

SQL Dashboard And Reports BI Strategy Looker Studio Leadership

CRM & Business Analyst

Aqua Orange Software

Feb 2024 - Oct 2024 (8 months)

Designed long-term CRM plans to drive acquisition and retention, implemented Salesforce and SAP B1 across multi-country operations to improve cross-border visibility, and delivered real-time sales and marketing performance dashboards.

Salesforce SAP B1 Dashboard Design KPI Tracking SQL

CRM & Data Analyst

Sports Engineering and Recreation Asia

Jan 2018 - Jan 2024 (6 years)

Built CRM and BI strategy roadmap, developed performance dashboards for real-time KPI tracking, and designed CRM planning frameworks that increased customer retention by 50% and improved sales targeting.

Dashboards Salesforce Data Analysis KPI Tracking Customer Retention SQL Training

CRM Agent

Netbay Public Company Limited

Jan 2012 - Dec 2017 (5 years 11 months)

Managed CRM support for VIP and new clients on e-logistics systems, automated reporting pipelines reducing errors by 20% and saving 10+ hours per week, and coordinated with customs and technical teams to deliver system implementations.

CRM Support SQL UAT Dashboarding client support

Project Lead

JPV Service

Jan 2010 - Dec 2012 (2 years 11 months)

Led implementation of Salesforce and Zoho CRM for DHL Express shipments, improved shipment accuracy via internal KPI-linked reporting, and promoted knowledge sharing and team mentorship.