Pamela Salceda

I develop growth-focused marketing strategies across paid media, SEO, content marketing, and conversion optimization. I translate business goals into measurable campaigns through audience research, data analysis, and compelling messaging.

At Lievant, I managed Google Ads and Meta Ads campaigns, optimized budgets and targeting, and planned multi-channel strategies spanning paid media, SEO, and social media. I used Google Analytics, A/B testing, keyword research, and search-intent analysis to improve ROI, conversion rates, user experience, and lead generation.

Through Brandive Studio, I create conversion-focused copy and content strategies for digital brands, adapting messaging across platforms and audience behavior. I also use AI tools to scale content production and build websites that support brand positioning and digital presence.

At Time Out Market New York, I supported promotional marketing for large-scale events across Eventbrite, social media, and email, producing high-volume assets under tight deadlines for diverse audiences.