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Paloma Ruiz

@palomaruiz

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I manage luxury wholesale portfolios, demand planning, and commercial strategy across Western Europe.

Italy

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What I'm looking for

I'm looking for opportunities that combine wholesale and commercial strategy with brand-building, using data-driven sell-in/sell-out analysis, partner management, and creative strategy in fashion or luxury.

At Ermenegildo Zegna in Milan, I manage a Western European wholesale and franchise portfolio representing 17% of the EMEAI market and generating approximately seven-figure seasonal revenue.

I lead seasonal buy campaigns through NuOrder, advise partners on assortment and product strategy, and track sell-in, sell-out, sell-through, and commercial KPIs. I also coordinate with Merchandising, Planning, Supply Chain, Su Misura, and Visual Merchandising to support availability, lead times, and brand execution.

Previously, I supported EMEA wholesale operations at Zegna, where I built performance reporting, analyzed market and client results, and helped automate approximately 70% of the team's reporting files. My planning experience also includes demand forecasting, purchase-order proposals, stock availability, and inventory sell-through at Topper.

I bring an earlier foundation in digital marketing and social media, alongside training in creative strategy, brand strategy, and ad concepting. I work fluently in Spanish, Italian, and English, combining commercial analysis with a creative brand-building lens.

Experience

Work history, roles, and key accomplishments

Current

Wholesale Area Manager & Operations Specialist

Current

Ermenegildo Zegna

Jan 2026 - Present (8 months)

Manage a wholesale and franchise partner portfolio across Western Europe, acting as the main commercial contact through the full seasonal sales cycle and generating c. 7-figure revenue per season. Lead seasonal buy campaigns via NuOrder and roll out brand guidelines across wholesale and franchise clients.

NuOrder KPI Reporting Account Management Merchandising Supply Chain Brand Strategy Commercial Strategy

Wholesale Operations Specialist

Ermenegildo Zegna

Sep 2023 - Dec 2025 (2 years 3 months)

Supported commercial management of EMEA wholesale accounts, acting as liaison between clients and internal teams. Built and analyzed wholesale performance reporting and helped automate c. 70% of the team's reporting files through new software tools.

KPI Reporting Forecasting Cross functional Coordination Pricing Automation

Demand Planner

Topper

Nov 2022 - Jun 2023 (7 months)

Built sales forecasts integrating historical demand, strategic targets, market trends and marketing/product input. Designed semiannual purchase order proposals for 20 key wholesale clients based on sell-through and brand strategy.

Demand Forecasting Sales Forecasting Purchase Order Management Inventory Management Cross functional Coordination

Junior Planning & Supply Analyst

Topper

Jan 2022 - Nov 2022 (10 months)

Managed merchandise replenishment for retail, e-commerce, outlet, franchise and wholesale channels in Argentina and Chile. Produced daily sales, stock, revenue and purchasing reports and coordinated with cross-functional teams on product launches.

Inventory Planning Sales Reporting Stock Management Cross functional Coordination

Digital Marketing Intern

BAHCO Herramientas

Mar 2021 - Dec 2021 (9 months)

Managed social media (Instagram, Facebook, X) for BAHCO Argentina, Uruguay, Paraguay and Irimo, growing Instagram community by 30,000 followers in 10 months. Prepared monthly performance reports for leadership.

Social Media Management Instagram Facebook Community Growth performance reporting