PSPadma Lochan Sahoo
@padmalochansahoo
Performance Marketing Specialist focused on driving measurable digital results.
IndiaWhat I'm looking for
As a Performance Marketing Specialist, I have honed my skills in digital marketing strategies, focusing on delivering measurable results through various channels. My experience spans executing and managing performance marketing campaigns across platforms such as Google Ads, Bing Ads, and social media channels. I am adept at using analytics tools to track and optimize campaign performance, ensuring that my clients achieve their marketing goals.
Throughout my career, I have successfully managed budgets and analyzed campaign data to identify optimization opportunities. My commitment to staying updated with the latest trends in digital marketing drives my passion for continuous learning. I take pride in my ability to build strong client relationships, ensuring their needs are met and expectations exceeded. I am excited to bring my expertise to new challenges in the digital marketing landscape.
Experience
Work history, roles, and key accomplishments
Performance Marketing Specialist
BOOPIN Communications Pvt. Ltd
Nov 2022 - Present (2 years 6 months)
As a Performance Marketing Specialist, I execute performance campaigns across multiple platforms including Google Ads and Bing Ads. I manage reporting, optimize campaigns, and maintain client relationships to ensure successful outcomes. My role also involves media buying and quality assurance for campaign strategies.
Sr. Digital Marketing Analyst
Responsive Media Tech Services
Dec 2020 - Nov 2022 (1 year 11 months)
In my role as a Sr. Digital Marketing Analyst, I delivered various campaigns across Google Ads and Facebook Ads, focusing on optimization and detailed reporting. I managed client relationships and ensured quality assurance for all campaign builds.
Digital Marketing Intern
Devu.in
Aug 2020 - Oct 2020 (2 months)
During my internship at Devu.in, I was trained in campaign management for Google Ads and Facebook Ads. I maintained a social media calendar and implemented SEO techniques for the company homepage.
Digital Marketing Intern
Internshala by AMP Digital
Oct 2019 - Oct 2019 (0 months)
As a Digital Marketing Intern at Internshala, I received training in blogging, web analytics, SEO, PPC, and social media marketing. I learned to use Google Ads Manager and Facebook Ads Manager effectively.
Education
Degrees, certifications, and relevant coursework
JUJain University
Bachelor's, Business Administration
2020 -
Currently pursuing a Bachelor's degree in Business Administration with a specialization in Digital Marketing.
Google Digital Garage
Certification, Digital Marketing
2019 - 2019
Grade: 85%
Completed a course on the fundamentals of digital marketing, focusing on essential strategies and tools.
S.I.H.M
Diploma, Hotel Management
2015 - 2017
Grade: 80%
Pursued a Diploma in Hotel Management, gaining practical and theoretical knowledge in hospitality.
Ispat Vidya Mandir
Higher Secondary Certificate, General Education
2013 - 2015
Grade: 35%
Completed 12th grade under the C.H.S.E curriculum, focusing on higher secondary education.
M.G.M English School
Secondary School Certificate, General Education
2003 - 2013
Grade: 70%
Completed 10th grade under the I.C.S.E curriculum with a focus on foundational education.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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