PT

Open to opportunities

Pablo Toazza

@pablotoazza

Marketing leader · 14+ years · 50+ clients · Brand strategy, digital performance & creative direction · Open to remote roles.

What I'm looking for

I’m currently seeking a senior marketing or creative strategy role in Portugal/Europe where design thinking meets commercial impact—driving conversion growth through brand-led digital strategy, CRO, and paid media performance.

I'm a Creative Strategist and Digital Marketing Lead based in São Paulo, Brazil, with 14+ years of experience helping brands grow through strategy, design, and performance.

I founded Toazza Estúdio, a boutique creative studio where I've worked with 50+ companies across tech, health, legal, architecture, and e-commerce — delivering end-to-end solutions from brand positioning and UX-driven web design to paid media campaigns on Google and Meta.

I've also served as Marketing Director for a professional education company, leading full course launch campaigns that consistently drove enrollment growth through audience segmentation, funnel optimization, and data-informed iteration.

My work sits at the intersection of creative direction and commercial impact — I build things that look good and convert. Average 40% increase in conversion rate across client projects.

Currently seeking senior marketing or creative strategy roles in Europe, with a focus on remote-first companies where design thinking meets measurable results.

Experience

Work history, roles, and key accomplishments

TE

Current

Founder & Creative Strategist

Current

Toazza Estúdio

Apr 2016 - Present (10 years 2 months)

Built and ran Toazza Estúdio, a boutique creative studio serving 50+ clients with end-to-end brand and digital marketing strategy. Increased website conversion rates by up to 40% through UX-informed web redesigns, funnel restructuring, and paid-media CRO using Google Ads and Meta.

Creative Strategy Digital Marketing Strategy Paid Media CRO UX Design Marketing Analytics Lead Generation Campaign Management Funnel Optimization

VL

Marketing Director

Vida + Leve

Apr 2016 - Dec 2025 (9 years 8 months)

Directed the full marketing operation for a professional education company, leading course launch campaigns from brand identity through landing pages, email flows, paid media, and enrollment strategy. Optimized course enrollment performance through audience segmentation and ongoing campaign optimization based on analytics.

Marketing Operations Course Launch Campaigns Brand Identity Landing Page Optimization Paid Media Market Segmentation Enrollment Strategy Marketing Analytics

SC

Marketing Director

Still Comunicação

Oct 2015 - Jan 2016 (3 months)

Led marketing strategy and creative direction across a portfolio of B2B and B2C clients. Coordinated cross-functional teams and external partners to deliver integrated campaigns on deadline.

Marketing Strategy Creative Direction Integrated Campaigns B2B Marketing B2C Marketing Stakeholder Management Cross functional Leadership Campaign Execution

IC

Marketing Director

Imagem Comunicação

Jan 2013 - Sep 2015 (2 years 8 months)

Led brand communication and marketing strategy for a diverse client portfolio. Managed campaign execution across digital and traditional channels while overseeing creative and media teams.

Brand Communications Marketing Strategy Campaign Execution Digital Marketing Traditional Media Team Leadership Creative Direction Media Management

Education

Degrees, certifications, and relevant coursework

UF

Universidade de Passo Fundo

Bachelor’s Degree, Advertising & Marketing

2011 - 2015

Earned a bachelor’s degree in Advertising & Marketing, studying the fundamentals of marketing and advertising over 2011–2015.

Tech stack

Software and tools used professionally

iCloud

Google Ads

Increase

Jan

Availability

Open to opportunities

Location

Brazil

Authorized to work in

Social media

Job categories

Marketing Creative Strategist Marketing Director Brand Strategy Performance Marketing CRO (Conversion Rate Optimization)Head Of Digital Marketing Digital Marketing Director Director of Digital Marketing

Skills

Creative Strategy Positioning Digital Marketing Performance Marketing Google Ads Meta Ads Growth Marketing Funnel Optimization UX Design Marketing Analytics Lead Generation Campaign Management Content Strategy Increase Jan ICloud

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