Otelo Vizcaino

Partners with entertainment, experiential, and consumer-facing organizations on brand development, creative strategy, digital experiences, AI adoption, and multidisciplinary execution.

Drove year-over-year growth across multiple entertainment YouTube brands through data-informed content strategy, SEO, localization, and AI-assisted workflows. Built scalable production systems and governance for packaging, publishing, metadata, quality control, and analytics.

Led digital and creative technology strategy for major entertainment and cultural properties, creating integrated websites, CRM ecosystems, and ticketing journeys serving over 5 million users. Championed practical adoption of generative AI across creative development and production workflows.

Led digital marketing, audience development, CRM, eCommerce, and platform strategy for entertainment brands and licensed properties. Developed and launched the international Monster Energy Supercross streaming platform, creating a new multimillion-dollar revenue stream.

Led integrated digital work for major clients across creative, social, influencer, development, and analytics disciplines.

Directed international digital publishing across websites, mobile applications, and software, coordinating global stakeholders, translation budgets, timelines, and cultural adaptation.

Led global digital strategy for more than 90 attractions in 10 countries, connecting brand storytelling, websites, paid media, eCommerce, content, and social platforms. Helped generate more than $26 million in annual online revenue and built an owned audience of over 300,000 subscribers.

Helped transition a 17-person print production team into a digital-first operation and launched profitable sponsored email and online content programs for four business publications.

Earned a Bachelor's Degree in Digital Art & Marketing Technology, along with Associate Degrees in Interactive Multimedia and Graphic Design.