MZÖmer Özbey
@omerozbey
Digital marketing specialist driving user acquisition and growth for SaaS and gaming.
TurkeyWhat I'm looking for
I am a digital marketing specialist with over three years of experience creating and executing data-driven marketing strategies for SaaS and gaming companies, improving user acquisition, conversions, and organic visibility. I have managed multi-thousand-dollar monthly ad budgets, optimized campaigns to lower CAC/CPA, and produced content that boosted traffic and engagement.
I combine technical marketing tools (Google Ads, Google Analytics, SEMrush, CRM and automation platforms) with creative content and community growth tactics to translate product features into compelling narratives. My work has delivered measurable results—reduced CPA by 22%, increased conversions and MAU, captured first-page SEO rankings, and significantly increased wishlist and engagement metrics for game launches.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
INFINIA Muhendislik
Jun 2025 - Present (5 months)
Developed and executed integrated digital marketing strategies, managing a $20k monthly Google Ads budget to decrease CPA by 22% and increase conversions by 15%. Translated technical product features into marketing narratives and coordinated cross-functional teams.
Digital Marketing Specialist
Turquoise Choice
Jan 2024 - Jan 2025 (1 year)
Built the digital marketing ecosystem for a SaaS startup, increasing user sign-ups by 25% and boosting website traffic by 40% while reducing CAC by 20% on $12k monthly ad spend.
Social Media & Digital Marketing Specialist
Oba Games
Jan 2023 - Jan 2024 (1 year)
Launched targeted TikTok and Instagram campaigns that drove a 50% engagement increase and 2,000 wishlists; improved Steam SEO to raise wishlist additions by 35% pre-launch.
Freelance Digital Marketing Specialist
Freelance
Jan 2022 - Jan 2023 (1 year)
Consulted clients on social media strategy and paid ad management, achieving an average 15% reduction in cost-per-lead across campaigns.
Education
Degrees, certifications, and relevant coursework
null
Ph.D. in Education, Critical Thinking
Grade: 3.85
Completed a Ph.D. in Education with a specialization in Critical Thinking, graduating in 2022 with a GPA of 3.85.
Tech stack
Software and tools used professionally
Availability
Location
TurkeyAuthorized to work in
Website
omerozbeys.comPortfolio
omerozbeys.comJob categories
Skills
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