olivia coronel

Managed TikTok Shop operations for the Spain market, coordinating Seller Center activities, inventory availability, product performance, and operational follow-up. Coordinated the transfer of 16,000 units across 13 SKUs from TikTok Warehouse Germany to TikTok Shop Spain through Inbound Orders management.

Managed TikTok Shop account end-to-end, overseeing Seller Center operations, product listings, promotions, inventory coordination, orders, Affiliate Center, account health, and client communication. Managed GMV Max campaigns with a monthly Ads budget of USD $10,000, optimizing performance based on GMV, ROI, Spend, Orders, Cost per Order, and product performance.

Managed affiliate community engagement across WhatsApp, Discord, and Cruva, sharing campaign updates, challenges, promotions, and content inspiration. Conducted affiliate coaching sessions and managed affiliate content operations including Spark Code linking and performance monitoring.

Managed product listings and catalog optimization through SEO strategies to improve product visibility and e-commerce performance. Analyzed portfolio performance, pricing, inventory turnover, and competitor activity to identify commercial opportunities.

Managed commercial operations with key retail partners, coordinating promotions, purchase orders, invoicing, and inventory availability. Monitored PSI performance to identify opportunities and support sales growth.

Managed sales planning and commercial performance tracking across regions and channels, monitoring KPIs, sell-in, and sell-out results. Prepared strategic reports and business insights to support decision-making and coordinated 11 regional managers and 212 distributors.

Analyzed commercial performance of point-of-sale initiatives, evaluating impact on sales and brand visibility across retail chains. Coordinated with commercial team on execution of trade marketing strategies and implemented POP materials.

Managed purchase orders, supplier coordination, and administrative processes to support marketing operations. Tracked material deliveries and inventory control, and conducted market research and competitor analysis.

Pursued a Bachelor's Degree in Marketing and Communications at Tecnológico de Monterrey, Campus Santa Fe, from 2018 to 2022.