At Peachy, I analyze product domains from acquisition and activation to engagement and revenue, then use those insights to shape roadmap priorities. I track metrics including CAC, AOV, LTV, and conversion to guide product and pricing decisions.
Through data-informed product changes at Peachy, I increased AOV by 10% and subscription conversion by 8%, while reducing bounce rate by 4% and increasing overall conversion by 5%.
Previously at MBC, I coordinated launches for more than five international e-commerce platforms and introduced KPI dashboards that improved delivery predictability by 30%. I also initiated A/B testing frameworks that drove a 15–25% increase in conversion rate and AOV.
