Open to opportunities

Oleksandra Melnyk

@oleksandramelnyk

Message

I am a marketing graduate specializing in email marketing and CRM, driving engagement with data-driven campaigns.

Netherlands

Message

What I'm looking for

I seek an email marketing role where I can craft engaging campaigns, analyse performance, collaborate with creative teams, and grow quickly in a data-driven, supportive environment that values optimisation and learning.

I am a marketing graduate with hands-on experience running email marketing campaigns, managing CRM activity, and optimising automated flows. During my Swapfiets internship I used ActiveCampaign, ran A/B tests to improve CTR and conversions, segmented audiences, and prepared performance reports with clear recommendations.

As a freelance business English teacher I supported clients including UNICEF and B. Braun, which strengthened my ability to read people, adapt across teams, and manage client-focused projects end-to-end. I hold a Bachelor in Marketing Management and am eager to deepen my email marketing skills, collaborate with creative teams, and deliver measurable engagement and conversions.

Experience

Work history, roles, and key accomplishments

Current

Freelance Business English Teacher

Current

Speak Up English School & Inspirateng

Jan 2022 - Present (3 years 7 months)

Provide business English training to B2B and B2C adult learners, including clients like UNICEF and B. Braun, improving professional communication for presentations and emails.

Curriculum Design Cross Cultural Communication B2B Training Google Workspace Microsoft Office

Marketing Assistant Intern

Southern Transportation Company

Feb 2024 - Jun 2024 (4 months)

Supported marketing and internal communications during rebranding, conducted market research and digital performance tracking, and produced recommendations to support expansion into Poland.

Market Research Internal Communications Email Marketing Performance Tracking Content Creation Presentation Design Reporting

Digital Marketing Intern

Swapfiets

Oct 2022 - Mar 2023 (5 months)

Managed email marketing campaigns, set up segmented lists and automated sequences, and ran A/B tests to improve engagement while reporting performance to stakeholders.

ActiveCampaign Email Marketing CRM A B Testing Market Segmentation Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

Fontys University of Applied Sciences

Bachelor degree of Marketing Management, Marketing Management

2020 - 2024

Activities and societies: StartUp Project - Gipmans Young Plants: collaborated within a team of six to design and implement a sustainable packaging solution.

Completed a Bachelor degree of Marketing Management (2020–2024), including a StartUp project to design and implement a sustainable packaging solution for Gipmans Young Plants.