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Oleg Masaynov

@olegmasaynov

I build marketplace analytics, experiments, and data products that improve product decisions.

Russian Federation
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What I'm looking for

I'm looking for product or marketplace analytics work where I can turn customer and seller journeys into measurable hypotheses, experiments, reliable data products, and actionable roadmap decisions. I'm open to relocating across the EU and require visa sponsorship.

At Lamoda Tech, I build end-to-end analytics for seller-facing marketplace products, from onboarding and SKU creation to stock, sales, and churn. I define KPI systems, reusable datasets, event tracking, and experiments that help product teams identify bottlenecks and prioritize roadmap opportunities.

Previously at RUTUBE, Alfa-Bank, and VTB, I analysed user and customer journeys, automated dashboards and reporting, segmented customer bases, and translated ambiguous business questions into measurable hypotheses and clear recommendations. I work hands-on with SQL, Python, Airflow, ClickHouse, Trino, PostgreSQL, and BI tools to make reliable insights accessible to product, commercial, and leadership teams.

Experience

Work history, roles, and key accomplishments

AL

Middle Data Analyst

Alfa-Bank

Aug 2023 - Jul 2024 (11 months)

Segmented the active customer base using behavioral and business metrics, and applied multivariate analysis to explain changes in sales, productivity, and service quality. Developed Power BI reporting for management reviews and managed the analytics backlog.

VT

Data Analyst

VTB

Jul 2022 - Jul 2023 (1 year)

Monitored retail banking performance and analyzed customer behavior to identify growth opportunities. Collected, transformed, and analyzed data in PostgreSQL and delivered management dashboards in Power BI.

Education

Degrees, certifications, and relevant coursework

Financial University under the Government of the Russian Federation logoFF

Financial University under the Government of the Russian Federation

Master's degree, Economics

2022 - 2024

Pursued a Master's degree in Economics.

Université Grenoble Alpes logoUA

Université Grenoble Alpes

Bachelor's degree, Law, Economics and Management

2021 - 2022

Pursued a Bachelor's degree in Law, Economics and Management.

Financial University under the Government of the Russian Federation logoFF

Financial University under the Government of the Russian Federation

Bachelor's degree, Economics

2018 - 2022

Pursued a Bachelor's degree in Economics.

Tech stack

Software and tools used professionally

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