Oleg Masaynov
@olegmasaynov
I build marketplace analytics, experiments, and data products that improve product decisions.
What I'm looking for
At Lamoda Tech, I build end-to-end analytics for seller-facing marketplace products, from onboarding and SKU creation to stock, sales, and churn. I define KPI systems, reusable datasets, event tracking, and experiments that help product teams identify bottlenecks and prioritize roadmap opportunities.
Previously at RUTUBE, Alfa-Bank, and VTB, I analysed user and customer journeys, automated dashboards and reporting, segmented customer bases, and translated ambiguous business questions into measurable hypotheses and clear recommendations. I work hands-on with SQL, Python, Airflow, ClickHouse, Trino, PostgreSQL, and BI tools to make reliable insights accessible to product, commercial, and leadership teams.
Experience
Work history, roles, and key accomplishments
Senior Product Analyst
Lamoda Tech
Nov 2025 - Present (9 months)
Built end-to-end analytics for seller-facing marketplace products, covering onboarding, assortment, SKU creation, moderation, first supply, stock, sales and churn. Defined KPI systems, designed A/B tests, and automated reporting pipelines with SQL, Python, Airflow, Trino, and ClickHouse.
Middle Product Analyst
RUTUBE
Jul 2024 - Nov 2025 (1 year 4 months)
Analyzed web and mobile user journeys to uncover conversion bottlenecks and behavioral patterns. Defined product metrics and event-tracking specifications, designed and analyzed A/B tests, and built automated dashboards with Greenplum, ClickHouse, Python, Superset, and Airflow.
Middle Data Analyst
Alfa-Bank
Aug 2023 - Jul 2024 (11 months)
Segmented the active customer base using behavioral and business metrics, and applied multivariate analysis to explain changes in sales, productivity, and service quality. Developed Power BI reporting for management reviews and managed the analytics backlog.
Data Analyst
VTB
Jul 2022 - Jul 2023 (1 year)
Monitored retail banking performance and analyzed customer behavior to identify growth opportunities. Collected, transformed, and analyzed data in PostgreSQL and delivered management dashboards in Power BI.
Education
Degrees, certifications, and relevant coursework
Financial University under the Government of the Russian Federation
Master's degree, Economics
2022 - 2024
Pursued a Master's degree in Economics.
Université Grenoble Alpes
Bachelor's degree, Law, Economics and Management
2021 - 2022
Pursued a Bachelor's degree in Law, Economics and Management.
Financial University under the Government of the Russian Federation
Bachelor's degree, Economics
2018 - 2022
Pursued a Bachelor's degree in Economics.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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