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OLATUNDE RHODA

@olatunderhoda

Results-driven Social Media Manager with 10 years improving brand visibility, audience growth, and ROI through data-driven campaigns.

What I'm looking for

I’m looking to lead multi-channel social media strategy that’s truly data-driven—boosting audience growth, engagement, and measurable ROI while building meaningful customer connections through innovative content and community management.

I’m a results-driven Social Media Manager with 10 years of experience developing and executing strategic campaigns that enhance brand visibility and engagement across diverse platforms.

At BrightWave Marketing, I lead social media strategy and execution for a digital marketing agency serving technology and lifestyle clients, using analytics to optimize performance and align social initiatives with business goals.

I consistently drive measurable outcomes, including a multi-channel brand awareness campaign that resulted in a 150% increase in brand engagement and a 20% growth in leads. I’ve also designed and executed an Instagram influencer partnership program that increased organic followers by 200% and boosted product trials by 30%.

Before that, I supported marketing teams as a Social Media Coordinator and Marketing Intern—managing social channels, promoting campaigns, and building audience engagement. I’m adept with Sprout Social, Hootsuite, Google Analytics, and Adobe Creative Suite, backed by a BA in Communications from the University of Texas at Austin and a Hootsuite Social Marketing Certification.

Experience

Work history, roles, and key accomplishments

TS

Social Media Marketing Intern

TexaTech Solutions

Jun 2016 - Mar 2017 (9 months)

Assisted digital marketing initiatives focused on creating social media content and improving audience engagement. Supported campaign efforts to strengthen brand presence across social channels.

Social Media Content Creation Audience Engagement Digital Marketing Brand Promotion

Education

Degrees, certifications, and relevant coursework

HA

Hootsuite Academy

Professional Certificate, Social Media Marketing

2019 -

Completed the Hootsuite Academy Social Media Marketing certification (March–June 2019), including SEO basics covering strategy, content marketing, and analytics.

UA

University of Texas at Austin

Bachelor of Arts, Communications

2012 - 2016

Earned a Bachelor of Arts in Communications at the University of Texas at Austin (2012–2016). Coursework focused on media studies, public relations, and digital marketing.

Tech stack

Software and tools used professionally

.NET

Google Analytics

Hootsuite

Sprout Social

Enhance

Increase

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