Oksana Melnychuk

Managing marketing across LegacyVentures, CorporatebyLegacy, BotanicalBlends and FitnessLegacy, covering B2B and B2C strategy, campaigns and brand development. Leading digital marketing, paid advertising, social media, content production and creative direction, as well as the rebranding of Legacy Ventures.

Led content-driven lead generation strategies for a group of recruitment companies targeting South Asia, the Middle East, and the Balkans. Managed the end-to-end production of B2B and B2C marketing materials, utilizing professional-grade photography and video editing to engage regional markets.

Took full ownership of marketing strategies for a portfolio of 5+ distinct brands, including doup, WFDM Ltd, and Mande Group, across different sectors. Developed and executed multi-channel campaigns tailored to diverse audiences, ensuring consistent brand positioning while directly driving sales growth.

Supported the team by creating marketing materials using Adobe Creative Suite, copywriting, email marketing, and conducting market research to enhance campaign effectiveness and brand communication. Gained intermediate proficiency in Adobe Photoshop, InDesign, and Illustrator, and completed training in Mailchimp and HubSpot.

Developed B2B wholesale sales strategies for branded clothing and shoes. Conducted market research on available resale stocks in the Italian market and contributed to content creation to support business growth.

Responsible for developing and promoting courses in commercial modeling, photography, and acting. Managed marketing strategies, created content, handled photography, and delivered public speaking engagements to drive course enrollment and brand awareness.

Supported marketing and promotional initiatives across various projects. Responsibilities included model selection, organizing photo shoots, event coordination, and occasional photo modeling.

Bachelor of Economics and Commerce from Sapienza University of Rome, completed from 2017 to 2021.

Linguistic Liceum Diploma from Instituto Eugenio Montale, completed from 2012 to 2017.