Open to opportunities

ofer prossner

@oferprossner

Message

Content strategist and writer driving demand for B2B SaaS and cybersecurity.

Israel

Message

What I'm looking for

I seek a senior content role where I can scale content ops, drive demand and partner with PMM and sales to influence GTM and revenue growth.

I am a content strategist and writer with 8+ years leading content operations for global B2B SaaS and cybersecurity companies. I build SEO-driven thought leadership, demand-gen programs and scalable content operations, having led delivery for 40+ clients and directed a ~75-person global network of writers, editors and SMEs.

My background in journalism and marketing, native-like English fluency, and experience partnering with product and sales teams have produced measurable impact: traffic and ARR growth, high client retention, and content adopted by product marketing teams. I excel at cross-functional collaboration, consultative sales support, and scaling content teams and workflows.

Experience

Work history, roles, and key accomplishments

Current

COO & Co-Founder

Current

IAmOnDemand

Jan 2022 - Present (3 years 9 months)

Led content delivery for 40+ SaaS and cybersecurity clients and directed a ~75-person global network of writers, editors, and SMEs while building SEO, thought leadership, and demand-generation plans.

Content Strategy SEO Demand Generation Team Leadership Cross Functional Collaboration Thought Leadership Content Operations

VP Operations

IAmOnDemand

Jan 2019 - Dec 2021 (2 years 11 months)

Managed editorial workflows for 30+ accounts and oversaw the full content lifecycle from ideation through delivery and optimization to support GTM initiatives.

Editorial Management Content Lifecycle Process Optimization Client Management SEO Content Production GTM

Head of Content

NetCraft Academy

Jan 2017 - Dec 2019 (2 years 11 months)

Created technical content including blogs, whitepapers, and brochures while collaborating with product and sales teams to support go-to-market efforts.

Technical Writing Whitepapers Content Marketing Product Marketing GTM Copywriting Content Strategy SEO

Freelance Journalist

Independent

Jan 2009 - Dec 2017 (8 years 11 months)

Served as EU correspondent based in Berlin, covered 20+ global tech events, and wrote branded content for outlets and agencies including Haaretz, McCann, and BBDO.