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Maayan Ben Tov

@maayanbentov

Message

Creative UX writer blending clear microcopy with data-informed product thinking.

Israel

Message

What I'm looking for

I seek a collaborative product role where I can craft clear, user-focused microcopy and content strategy that improves usability and drives engagement.

I am a creative UX writer who combines a love for words with data-driven thinking to turn complex experiences into clear, intuitive journeys. I have led UX writing for core gameplay and monetization flows, crafted microcopy for complex product flows, and transcreated lyrics while preserving artistic intent and cultural nuance.

My background spans content management, copywriting, and UX writing across products and editorial platforms; I partner closely with product teams to translate features into focused, audience-appropriate messaging that improves clarity and user decision-making.

I prioritize clarity, consistency, and usability in all content I produce, and I bring strong cross-functional collaboration skills, storytelling, and content design expertise to help teams deliver intuitive, engaging user experiences.

Experience

Work history, roles, and key accomplishments

Content Manager

Soul Writing Workshop

Jan 2024 - Jan 2025 (1 year)

Defined and managed structured content across platforms to ensure clarity, consistency, and usability, improving user decision making in core journeys.

Content Strategy UX Writing Microcopy Content Management Cross Functional Collaboration Editorial Information Architecture Usability

Copywriter

Beit Melachah

Jan 2022 - Jan 2024 (2 years)

Produced audience-appropriate editorial content focused on clarity and engagement and partnered with product teams to translate features into user-focused messaging.

Copywriting Editorial Content Strategy Storytelling Audience Targeting Microcopy Hebrew