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nubia avendaño

@nubiaavendao

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UX/UI and Product Designer blending research, AI, and data to ship value.

Colombia

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What I'm looking for

I’m looking for a role where I can lead UX/UI and product design with user research, AI-assisted workflows, and data-driven optimization—collaborating in Agile teams to ship customer-centered experiences and measurable improvements.

I’m a UX/UI and Product Designer with a Master’s in Digital Marketing and Customer Experience, and experience designing end-to-end digital products for multinational teams across Retail, Education, and Digital Services in Latin America. I translate user needs and business goals into practical solutions through user research, information architecture, interaction design, and prototyping—working closely with product and development teams in Agile Scrum environments.

I focus on data-driven decision-making, continuous optimization, and leveraging AI-powered tools (Claude, ChatGPT, Lovable, and Figma Make) to accelerate research, ideation, documentation, and design iteration. From improving user flow clarity to optimizing email campaigns with CTR and engagement KPIs, I consistently create solutions that strengthen UX and drive measurable outcomes for both users and organizations.

Experience

Work history, roles, and key accomplishments

UX/UI Designer | Product Designer

Gattaca Outsourcing S.A.S.

Nov 2024 - Jul 2026 (1 year 8 months)

Designed end-to-end digital products, creating user flows, information architecture, high-fidelity interfaces, and prototypes in Figma. Collaborated with stakeholders in Agile Scrum and used AI-powered tools to accelerate research, ideation, documentation, and iteration.

UX UI Design Product Design User Flows Information Architecture Prototyping Figma Agile Scrum Stakeholder Management Design Systems ChatGpt Lovable

Email Marketing & Digital Experience

TECH Education Colombia

Sep 2023 - Oct 2024 (1 year 1 month)

Created email marketing assets and digital communication content for international campaigns in five languages. Applied accessibility and usability principles, collaborated with marketing teams on campaigns, and analyzed CTR and engagement KPIs to optimize performance.

Email Marketing Digital Campaign Design Social Media Content Accessibility Usability CTR

Freelance Designer

Dani Vargas

May 2023 - Sep 2023 (4 months)

Designed and developed visual identities for startups and small businesses, including logos, branding systems, and graphic applications. Produced marketing assets for digital and print media, social media, and promotional campaigns while managing projects from concept to delivery.

Visual Identity Design Brand System Logo Design Graphic Design Marketing Collateral Social Media Design Project Delivery

Homecenter UX/UI Designer (Intern)

Sodimac Colombia - Homecenter

Jun 2022 - Dec 2022 (6 months)

Designed and managed digital experiences and visual assets for Homecenter, Banco Falabella, and Sodimac Media across web and app channels. Contributed to usability and content optimization and created design guidelines while monitoring banner performance using engagement metrics and reports.

UX UI Design Digital Experience Design Content Optimization Usability Web and App Banner Analysis Engagement Metrics Reporting

Education

Degrees, certifications, and relevant coursework

EUDE European Business School

Master's Degree in Digital Marketing & Customer Experience, Digital Marketing & Customer Experience

2024 - 2025

Grade: GPA: 95.41/100

Activities and societies: Academic scholarship (75%). Academic Excellence (GPA: 95.41/100).

Master's degree in Digital Marketing & Customer Experience at EUDE in Bogotá (May 2024–February 2025). Received a 75% academic scholarship.

Pontificia Universidad Javeriana

Bachelor's Degree in Industrial Design, Industrial Design

2018 - 2023

Grade: GPA: 4.575/5.0

Activities and societies: Javeriana Academic Excellence Award (GPA: 4.575/5.0). Undergraduate thesis: Design OM – Meditation Spaces across the Javeriana University campus. Winner of the IMUSA Design Competition (2019).

Bachelor's degree in Industrial Design at Pontificia Universidad Javeriana in Bogotá (January 2018–March 2023). Awarded Javeriana Academic Excellence and won the IMUSA Design Competition (2019).