
Nonhlanhla Shili
@nonhlanhlashili
I build retail marketing campaigns that grow traffic, engagement, conversions, and brand visibility.
What I'm looking for
At Walmart, I plan, execute, and optimise multi-channel retail marketing campaigns across Google Ads, Facebook, Instagram, and LinkedIn. I improved organic website traffic by 28%, increased social engagement by 35%, and delivered 20% conversion growth on a R500K annual media budget.
I've progressed from marketing and advertising coordination to brand and marketing specialist roles, leading campaign planning, content, reporting, agency relationships, and omnichannel delivery. I'm pursuing relocation to Australia and would require employer sponsorship to begin work there.
Experience
Work history, roles, and key accomplishments
Planned, executed and optimised multi-channel digital marketing campaigns across Google Ads, Facebook, Instagram and LinkedIn, driving increased brand visibility, audience engagement and campaign performance.
Managed the end-to-end campaign lifecycle, from strategic planning and briefing through execution and post-campaign analysis, using performance insights to optimise campaigns and improve r
Created engaging, on-brand copywriting to ensure brand consistency and enhance customer experiences.
Planned and executed marketing campaigns to attract and engage the target audience across traditional and digital channels.
Researched, identified, and cultivated relationships with social media influencers, bloggers, and affiliates to initiate mutually beneficial partnerships that expand brand awa
Supported campaign development and execution across digital, POS, OOH, and in-store channels. Assisted with creative briefing, asset development, and vendor coordination for promotional materials.
Coordinated the design and development of marketing collateral, such as brochures, print advertising, flyers, posters, and social media imagery.
Collaborated with marketing and design teams to develop high-quality, engaging
posts, graphics, videos, and multimedia assets aligned with brand standards and best practices.
Played a supporting role in campaign development and execution across various channels, including digital, POS, OOH, and in-store. Assisted with creative briefing, asset development, and vendor coordination for promotional materials and collateral. Partnered with design and digital teams to create engaging multimedia content across social platforms, supporting awareness and conversion objectives.
Education
Degrees, certifications, and relevant coursework
Tshwane University of Technology
Bachelor's Degree, Marketing
2008 - 2010
Tshwane University of Technology
Higher National Diploma, Marketing; Marketing
2005 - 2008
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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