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Nonhlanhla ShiliNS
Open to opportunities

Nonhlanhla Shili

@nonhlanhlashili

I build retail marketing campaigns that grow traffic, engagement, conversions, and brand visibility.

South Africa
Message

What I'm looking for

I'm seeking a marketing opportunity in Australia where I can lead retail, brand, digital, and omnichannel campaigns. I'm progressing through the skilled migration pathway and would require employer sponsorship to commence employment.

At Walmart, I plan, execute, and optimise multi-channel retail marketing campaigns across Google Ads, Facebook, Instagram, and LinkedIn. I improved organic website traffic by 28%, increased social engagement by 35%, and delivered 20% conversion growth on a R500K annual media budget.

I've progressed from marketing and advertising coordination to brand and marketing specialist roles, leading campaign planning, content, reporting, agency relationships, and omnichannel delivery. I'm pursuing relocation to Australia and would require employer sponsorship to begin work there.

Experience

Work history, roles, and key accomplishments

Walmart logoWA
Current

Marketing Specialist

Jun 2021 - Present (5 years 4 months)

Planned, executed and optimised multi-channel digital marketing campaigns across Google Ads, Facebook, Instagram and LinkedIn, driving increased brand visibility, audience engagement and campaign performance.

Managed the end-to-end campaign lifecycle, from strategic planning and briefing through execution and post-campaign analysis, using performance insights to optimise campaigns and improve r

Walmart logoWA

Assistant Brand Manager

Jul 2017 - May 2021 (3 years 10 months)

Created engaging, on-brand copywriting to ensure brand consistency and enhance customer experiences.
Planned and executed marketing campaigns to attract and engage the target audience across traditional and digital channels.
Researched, identified, and cultivated relationships with social media influencers, bloggers, and affiliates to initiate mutually beneficial partnerships that expand brand awa

Walmart logoWA

Advertising Coordinator

Jan 2014 - Jun 2017 (3 years 5 months)

Coordinated the design and development of marketing collateral, such as brochures, print advertising, flyers, posters, and social media imagery.
Collaborated with marketing and design teams to develop high-quality, engaging
posts, graphics, videos, and multimedia assets aligned with brand standards and best practices.

Walmart, South Africa logoWA

Marketing Coordinator

Jan 2013 - Jan 2017 (4 years)

Played a supporting role in campaign development and execution across various channels, including digital, POS, OOH, and in-store. Assisted with creative briefing, asset development, and vendor coordination for promotional materials and collateral. Partnered with design and digital teams to create engaging multimedia content across social platforms, supporting awareness and conversion objectives.

Education

Degrees, certifications, and relevant coursework

TT

Tshwane University of Technology

Bachelor's Degree, Marketing

2008 - 2010

TT

Tshwane University of Technology

Higher National Diploma, Marketing; Marketing

2005 - 2008

Tech stack

Software and tools used professionally

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