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Nitika Dua

@nitikadua

Data analytics and workforce strategy lead at INTRICATE RESEARCH, building executive Power BI models and forecasting portfolios.

India
Message

At INTRICATE RESEARCH, I build financial models, cost frameworks, and strategic forecasting portfolios in Excel and Power BI for executive decision support and client proposals. I also partner with executive leadership on workforce planning, hiring pipeline health, and skill-gap analysis.

At PUBLICIS GROUPE, I authored SQL queries and Regex patterns for data validation across SAP platforms and built automated dashboards for campaign KPIs and data-quality incidents. I led a team of 10+ members across resource allocation, SOP development, and performance governance.

Experience

Work history, roles, and key accomplishments

CL

Data & Talent Analytics Consultant

Consilio Pvt Ltd

Apr 2025 - Sep 2025 (5 months)

Built interactive MIS dashboards in Power BI and Advanced Excel tracking business unit productivity, utilization, cost structures, and data profiling metrics. Automated reporting pipelines, reducing manual effort by 30%.

IR

Lead Analytics & Workforce Strategist

Intricate Research

Sep 2024 - Mar 2025 (6 months)

Built dynamic financial models, cost frameworks, and strategic forecasting portfolios in Excel and Power BI for executive decision support and client proposals. Partnered with executive leadership to define workforce planning requirements and analyze skill gaps.

Publicis Groupe logoPG

Business Operations Lead & Analytics Manager

Nov 2021 - Aug 2024 (2 years 9 months)

Authored complex SQL queries and Regex patterns for data validation across SAP platforms. Built automated Power BI and Excel dashboards for post-campaign KPI tracking and data quality incident monitoring.

Omnicom Media Group logoOG

Data & Recruitment Analytics Specialist

Omnicom Media Group

May 2018 - Sep 2020 (2 years 4 months)

Developed Tableau and Power BI dashboards to track cross-channel marketing performance; executed Root Cause Analysis (RCA) and GAP analysis on enterprise data elements. Tracked recruitment KPIs, early turnover trends, and talent acquisition efficiency metrics.

Education

Degrees, certifications, and relevant coursework

IG

IMT CDL, Ghaziabad

PGDBM, Systems and Operations Management

Post Graduate Diploma in Business Management with a focus on Systems and Operations Management.

Guru Nanak Dev University logoGU

Guru Nanak Dev University

M.Sc., Computer Science

Master of Science in Computer Science.

Guru Nanak Dev University logoGU

Guru Nanak Dev University

B.Sc., Economics

Bachelor of Science in Economics.

Tech stack

Software and tools used professionally

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