Open to opportunities

Niti Gupta

@nitigupta

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Data-driven marketing and analytics professional with strong technical foundation.

India

Message

What I'm looking for

I am seeking roles that combine data analysis and marketing where I can apply analytics, visualization, and ML to drive growth, work cross-functionally, and continue developing technical engineering and analytics skills.

I am a results-oriented digital marketing and data analytics professional with a B.Tech in Computer Science and hands-on experience building analytics pipelines, dashboards, and machine learning models. I have executed performance marketing campaigns, performed SEO optimization, and delivered actionable insights using SQL, Python, and visualization tools to support growth and decision-making.

I collaborate effectively with cross-functional and international teams, applying software engineering practices like version control and testing to analytics work. My projects include predictive modeling and NLP sentiment analysis, and I hold certifications in Google Analytics and data science, demonstrating a blend of marketing strategy and technical rigor.

Experience

Work history, roles, and key accomplishments

Data Analyst

Midtown Software

Feb 2026 - Aug 2026 (6 months)

Analyzed datasets and built dashboards to surface customer behavior and marketing performance insights, improving reporting efficiency through data cleaning and validation.

SQL Python Excel Data Cleaning Data Visualization Dashboarding Data Validation

Digital Marketing Intern

Penthara Technologies

Planned and executed digital marketing campaigns and SEO activities that improved brand visibility and organic reach; analyzed campaign performance and produced actionable reports for optimization.

Digital Marketing SEO Google Analytics Content Creation Social Media Management Competitor Research Remote Collaboration

Education

Degrees, certifications, and relevant coursework

DAV Institute of Engineering & Technology

Bachelor of Technology, Computer Science and Engineering

2021 - 2025

Grade: 8.84 CGPA

Activities and societies: Machine learning projects (Heart Disease Prediction Model), data analytics projects, college coursework

Bachelor of Technology in Computer Science and Engineering completed with a CGPA of 8.84; coursework and projects focused on data analytics and machine learning.