Niti Gupta
@nitigupta
Data-driven marketing and analytics professional with strong technical foundation.
What I'm looking for
I am a results-oriented digital marketing and data analytics professional with a B.Tech in Computer Science and hands-on experience building analytics pipelines, dashboards, and machine learning models. I have executed performance marketing campaigns, performed SEO optimization, and delivered actionable insights using SQL, Python, and visualization tools to support growth and decision-making.
I collaborate effectively with cross-functional and international teams, applying software engineering practices like version control and testing to analytics work. My projects include predictive modeling and NLP sentiment analysis, and I hold certifications in Google Analytics and data science, demonstrating a blend of marketing strategy and technical rigor.
Experience
Work history, roles, and key accomplishments
Data Analyst
Midtown Software
Feb 2026 - Aug 2026 (6 months)
Analyzed datasets and built dashboards to surface customer behavior and marketing performance insights, improving reporting efficiency through data cleaning and validation.
Digital Marketing Intern
Penthara Technologies
Planned and executed digital marketing campaigns and SEO activities that improved brand visibility and organic reach; analyzed campaign performance and produced actionable reports for optimization.
Education
Degrees, certifications, and relevant coursework
DAV Institute of Engineering & Technology
Bachelor of Technology, Computer Science and Engineering
2021 - 2025
Grade: 8.84 CGPA
Activities and societies: Machine learning projects (Heart Disease Prediction Model), data analytics projects, college coursework
Bachelor of Technology in Computer Science and Engineering completed with a CGPA of 8.84; coursework and projects focused on data analytics and machine learning.
Swami Sant Dass Public School
Class XII, Higher Secondary (CBSE)
Grade: 94%
Completed Class XII (CBSE) with a percentage score of 94%.
Swami Sant Dass Public School
Class X, Secondary (CBSE)
Grade: 96.4%
Completed Class X (CBSE) with a percentage score of 96.4%.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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