Nitesh A Malap
@niteshamalap
Product growth designer helping SaaS teams boost recurring revenue through retention, onboarding, and product-led analytics.
What I'm looking for
I help SaaS founders and product teams grow recurring revenue by helping users stay longer, upgrade faster, and get more value from the product. I combine product-led growth, UX design, user behaviour analysis, and AI-powered solutions to find and fix the friction points that slow down retention and monetisation.
I’m known for retention & churn reduction, monetisation & pricing strategy, and trial-to-paid conversion. When growth slows or conversion rates plateau, I run growth audits and focus on what users actually do inside the product—where they get stuck and what prevents them from upgrading or leaving.
What makes me unique is that I’ve spent 20+ years working across product, user experience, and revenue—building products, improving user experiences, and helping businesses generate revenue from them. My background spans digital payments, banking, enterprise software, SaaS, UX design, product management, and AI-powered products, so I can connect user behaviour, product decisions, pricing, and revenue in one frame.
In practice, I translate insights into growth-focused UX and experimentation: onboarding and activation, in-app engagement & retention, and revenue optimisation design. Most recently, I’ve been working as a Product Growth Consultant (self-employed) and as a Product-Led Growth designer/CXO, partnering with founders and growth leaders to turn product usage into predictable revenue.
Experience
Work history, roles, and key accomplishments
We work with mid-sized B2B SaaS companies, targeting Founders, Chief Product Officers, and Growth Leaders who manage product and marketing teams at 10–200 person organizations across India, Europe, and the United States. These senior leaders are responsible for driving product adoption, user activation, and monetization, and are under pressure to increase recurring revenue while reducing churn. Th
Product Growth Consultant
WinGrowth
Sep 2025 - Present (10 months)
Consults with mid-sized B2B SaaS companies to improve product adoption, user activation, monetization, and retention by reducing churn and funnel friction. Works with PLG, UX, and AI-led optimization efforts to increase conversion and revenue efficiency.
CXO | Chief Experience Officer
BrainBite.ai
Jan 2025 - Jul 2025 (6 months)
Leads PLG-focused UX and growth design to drive engagement, retention, and revenue outcomes. Owns growth experimentation, onboarding/activation, and revenue and monetization design informed by analytics and user research.
As a Product-Led Growth (PLG) Designer, I focus on creating seamless, data-driven user experiences that drive engagement, retention, and revenue. My role is a blend of UX, product strategy, and growth experimentation, ensuring design directly contributes to BrainBite.ai’s business outcomes.
Key Responsibilities:
Growth-Focused Design Strategy – Aligning UX with business goals to improve activatio
Provides UX design consultancy for product and user experience initiatives. Supports activities such as design sprints, stakeholder collaboration, and user stories to guide product delivery.
In my role as UX Lead & Product Owner at SISAR, I am responsible for overseeing the design and development of user-centric digital products while driving the strategic direction of the product lifecycle. My role is a blend of product ownership and user experience leadership, ensuring that both user needs and business goals are aligned throughout the process.
Key Responsibilities:
1. Product Strat
Served as a Product Owner supporting product delivery with growth- and UX-oriented collaboration. Worked with analytics and user-centered practices to inform planning and iteration.
As a Product Owner
- Collaborated with stakeholders and teams to gather requirements and ensure project alignment.
- Contributed to defining product vision by synthesizing research and goals into actionable plans.
- Created and prioritized user stories based on needs, value, and feasibility.
- Managed backlog through grooming, refinement, and prioritization meetings.
- Worked with cross-functiona
Played a key role in creating visually appealing and user-friendly interfaces for various web and mobile applications, ensuring an enhanced user experience.
Collaborated closely with the team to translate wireframes and user flows into polished and intuitive user interfaces.
Developed pixel-perfect designs, incorporating best practices in visual design, typography, and color theory to create eng
Led the strategic planning and execution of customer experience (CX) initiatives, working closely with cross-functional teams to define and deliver exceptional customer experiences.
Conducted in-depth research and analysis to understand customer needs, preferences, and pain points, translating insights into actionable recommendations for improving the overall customer journey.
Developed and main
I work more closely with clients to solve their problems! Take the brief of the project and then come up with the solution which not only looks good or feels good but also work faster and easier for the customer!
Process: Competitor Analysis, User Research, Create User Stories, Task Flows, Information Architecture, Wireframe, UI Design and Development
Tools: Sketch, OmniGraffle, Invision, Photo
Here, I worked more closely with in-house teams to solve their problems! I designed XBRL domain based products which are completely based in the finance technology! Worked more closely with CA to solve exact problems of the product!
I was leading the design team of 4 designers! We work on with developers to solve UI issues which comes in development of the product with on time delivery on the pro
I worked on closely with foreign clients for creating a delightful customer experience. I worked on two products here one was from Insurance domain and another one from IT server domain!
Process: Wireframe, UI Design and Development
Tools: Photoshop, Illustrator, Balsamiq, Axure, Edit++
Languages: HTML, CSS, SASS, Compass, JS, Ext JS
I worked closely with only foreign clients on e-commerce domain! Designing e-commerce layouts for desktop and mobile!
Process: UI Design and Development
Tools: Photoshop, Dreamweaver, Flash
Languages: HTML, CSS, JS, .Net, SQL
Designing PSD web layouts and convert them into HTML! Support Developers to solve UI issues!
I worked more on Wordpress, Joomla and Drupal templates!
Process: UI Design and Development
Tools: Photoshop, Dreamweaver
Languages: HTML, CSS, JS, Php
Designing PSD layouts and convert them into HTML! Designing banners, intranet portal, emailers, landing pages, etc.
Process: UI Design and Development
Tools: Photoshop, Dreamweaver
Languages: HTML, CSS, JS, asp
Converting PSD layouts into HTML
Process: UI Design and Development
Tools: Photoshop, Dreamweaver
Education
Degrees, certifications, and relevant coursework
Arunodaya University
Bachelor of Arts - BA, General Studies
2017 - 2020
Keerti Comuter Institute
Diploma in Graphics & Web, Information Technology
2003 - 2005
University of Mumbai
High School Diploma, Business/Commerce
2001 - 2003
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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