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Nkiru Uba

@nkiruuba

Senior Product Designer crafting user-centered onboarding and growth experiences through research, design systems, and experimentation.

Netherlands

Message

What I'm looking for

I’m looking to lead product design that improves onboarding and growth through user research, experimentation (A/B testing), and design systems—where I can partner closely with product and analytics, and mentor teams to raise impact.

I’m a Senior Product Designer who builds onboarding, growth, and usability improvements grounded in user research and clear product strategy. I translate insights into interaction design, UI design, and prototypes that teams can ship with confidence.

In recent roles, I redesigned user onboarding to reduce time-to-setup by 40%, and enabled HR admins to create health initiatives more easily—driving a 30% increase in initiative adoption. I also launched a knowledge base that improved user self-service rates by 50% and reduced support ticket volume by 25%.

I’ve led usability and engagement work that moved key metrics: 20% higher user engagement and a 15% boost in platform retention. I spearheaded design system and process improvements as well, enhancing consistency and collaboration by 50%, while streamlining teams’ hand-offs and delivery.

Across contracts and growth-focused projects, I’ve run A/B testing and onboarding experiments to lift conversion and reduce drop-off—such as a 12–16% conversion increase, a 15% conversion gain, and a 30% onboarding drop-off reduction. I’m energized by end-to-end product design—from discovery and research to prototyping and iteration—and I actively mentor others to raise design craft and impact.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

NewU

Jan 2024 - Present (2 years 7 months)

Redesigned the user onboarding process, reducing time-to-setup by 40% and improving initiative adoption for HR admins by 30%. Designed and launched a knowledge base, improving self-service by 50% and reducing support ticket volume by 25%.

User Research Product Strategy Interaction Design Design Systems UI Design Figma Framer Miro Loom Notion Jira Growth Design Visual Design Onboarding Knowledge Base Usability A B Testing

Senior Product Designer, Growth

PaulCamper

Feb 2022 - Jul 2024 (2 years 5 months)

Led the owner design team across onboarding and owner features, including growth design initiatives for pricing and calendar functionality. Spearheaded KYC and onboarding product strategies (increasing conversion by 15%), and established a design system to improve process consistency and collaboration by 50%.

Growth Design Onboarding Pricing KYC Dashboard Design Design Systems Product Design

Founding Product Designer

WLNC

Feb 2022 - Aug 2023 (1 year 6 months)

Shaped product direction using competitive analysis, heuristics, and user testing, ensuring strong product-market fit. Led client onboarding and optimized the onboarding flow with A/B testing, reducing onboarding drop-off by 30%, and mentored junior team members.

Competitive Analysis Heuristic Evaluation User Testing product direction User Onboarding A B Testing Discovery Prototyping Mentorship Delivery User Research Client Onboarding UX Design Product delivery

Senior Product Designer (Growth)

Proxify

Aug 2022 - Jan 2023 (5 months)

Led client onboarding and conversion projects in collaboration with product and analytics teams. Used A/B testing to drive a 12–16% increase in conversion rates and expanded the design system to streamline processes and hand-offs.

A B Testing Conversion Rate Optimization Client Onboarding Product Analytics Design Systems

UI/UX Designer

Freebusy

Jan 2021 - Feb 2022 (1 year 1 month)

Synthesized 100+ hours of user research into a unified product vision and experience, and curated a new onboarding flow segmenting users by use case. Worked with development teams to implement design specifications and created UI components/UI library to improve the overall user flow and increase retention by 40%+.