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nitadigital User

@nitadigitaluser

Social media manager and digital marketer who grows engagement, brand visibility, and leads through data-driven campaigns.

Nigeria

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What I'm looking for

I’m looking for a role where I can lead social media strategy and paid campaigns, use analytics to optimize content and performance, and help grow brand visibility, engagement, and lead generation with a collaborative team.

I’m a proactive Social Media Manager and Digital Marketer with over 5 years of proven success driving online engagement and brand visibility. I build and execute targeted social media campaigns across platforms to increase audience reach, conversions, and consistent brand voice.

I’ve delivered measurable results, including a 40% increase in user engagement and a 35% rise in website traffic through targeted marketing strategies. In other roles, I led campaigns that achieved a 76% growth in website traffic, a 25% increase in follower engagement, and a 20% improvement in overall brand visibility.

My approach is grounded in analytics and optimization. I analyze audience behavior and campaign performance, then refine content strategy to improve engagement metrics—such as a 56% improvement in overall engagement and a 73% boost in aesthetic appeal—while managing social media reporting, content scheduling, and performance tracking.

I also enjoy mentoring and collaboration: I served as a Digital Marketing Tutor/Facilitator, helping learners launch their first social media campaigns and increasing student engagement by 40%. I’m comfortable creating visual and copy-driven content using tools like Canva, Renderforest, Foco Design, Vista Create, and Google Analytics, ensuring campaigns are both creative and measurable.

Experience

Work history, roles, and key accomplishments

Social Media Manager

Lomo Coffee & Restaurant

Feb 2022 - Oct 2022 (8 months)

Developed platform-specific social media calendars and optimized content schedules, increasing engagement by 30%. Created visually appealing food animation videos and managed restaurant and affiliated school social media accounts.

Content Scheduling Audience Engagement Brand Awareness Food Animation Videos Canva

Digital Marketer

Nature House Furniture

May 2022 - Sep 2022 (4 months)

Planned and created a comprehensive content calendar, increasing engagement by 25% through timely posts across social media platforms. Partnered with a graphic design team to improve brand consistency and produced social media captions/copy to grow comments and shares by 15%, while running targeted advertising campaigns.

Social Media Copywriting Brand Consistency Visual Content Audience Engagement

Social Media Manager

Binbils Mart

Jan 2021 - Sep 2022 (1 year 8 months)

Monitored social media performance using Google Analytics and improved campaign ROI by 50% through data-driven optimizations. Executed Instagram and Facebook advertising campaigns to increase website traffic by 30% and boost product inquiries by 17%.

Google Analytics Campaign Optimization Data Driven Marketing Facebook Advertising Website Traffic Growth

Digital Marketing Tutor/Facilitator

M-Smart Training Center

Feb 2022 - Apr 2022 (2 months)

Tutored and facilitated digital marketing training, improving student engagement by 40% through interactive, task-based learning and real-world marketing examples. Guided students to launch first social media campaigns, increasing student content visibility by 30%, and delivered hands-on video production/editing training using Renderforest.

Digital Marketing Training And Social Media Campaigns SEO Email Campaigns Social Media Strategy Video Production Video Editing Renderforest Content Creation Canva

Digital Marketer

Ritzanders Beauty & Spa

Jan 2021 - Apr 2022 (1 year 3 months)

Created skin and beauty content tailored to audience preferences, increasing follower engagement by 30%. Built a data-driven framework to analyze content performance and optimize delivery, improving overall engagement metrics by 56%, and negotiated paid advertising terms to expand the advertiser network by 12%.

Content Performance Data Driven Marketing Paid Advertising Audience Engagement Community Management Comment Like Share Management

Social Media/Communications Specialist

Digitalguru Solutions

Jun 2021 - Feb 2022 (8 months)

Launched and managed online advertising campaigns, increasing website traffic by 35% and lead generation by 20%. Provided customer support to resolve inquiries/complaints (95% satisfaction) and optimized social content to improve engagement and brand visibility.

Website Traffic Growth Lead Generation Content Optimization social media engagement Customer Support

Social Media Manager

Exclusive Abayas & More

Jan 2021 - Nov 2021 (10 months)

Ran targeted Facebook and Instagram marketing campaigns for clothing fabrics, increasing sales by 20% and brand followers by 25%. Developed segmented email marketing campaigns to improve open rates by 15% and customer retention by 10%.

Facebook Marketing Instagram Marketing Segment Marketing Email Campaigns Customer Retention Sales Growth

Social Media Specialist

Papas Shawarma

Mar 2018 - Nov 2021 (3 years 8 months)

Managed platform-specific social media calendars to maintain content consistency and increase audience engagement by 20%. Spearheaded online advertising campaigns, driving 76% growth in website traffic and improving conversion rates.

Website Traffic Growth Conversion Rate Optimization

Social Media Manager

Naija Jollof Food

Jan 2019 - Apr 2020 (1 year 3 months)

Conducted data analysis to create target market profiles, increasing customer engagement by 25%. Managed daily multi-channel posting and social media calendars, growing follower base by 30% and content interactions by 20%.

Market Research Data Analysis Audience Engagement

Social Media Manager

Humfad Affairs

Aug 2017 - Jun 2018 (10 months)

Analyzed data to build target market profiles and improve tailored marketing strategies and customer engagement by 20%. Maintained and executed social media calendars with consistent daily postings, increasing audience interactions by 43%.

Market Profiles Data Analysis Daily Social Posting Audience Engagement Customer Engagement