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Nirvana Borham

@nirvanaborham

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Data-driven marketing specialist blending analytics and performance campaign expertise.

Canada

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What I'm looking for

I seek a role where I can lead performance marketing using analytics-driven strategies, collaborate with BI/creative teams, and scale measurable eCommerce growth.

I am a data-driven marketing and analysis specialist with a strong technical foundation, holding an M.Sc. in Electrical Engineering and pursuing a Graduate Diploma in Computer Science. I combine marketing creativity with analytical rigor to drive measurable growth in eCommerce and AI-driven marketing.

At Boutiqaat I managed and optimized multi-platform campaigns with monthly budgets between $200K–$700K, delivering a 25% ROAS uplift and 30% higher engagement through segmentation, automation, and A/B testing. I also built cross-platform performance dashboards and partnered with BI and creative teams to align insights with campaign goals.

Earlier, as a teaching and research assistant I designed MATLAB/Simulink simulations and improved tutorial and grading turnaround by 30%. I continually expand my skills through formal training in digital marketing and ongoing computer science studies.

Experience

Work history, roles, and key accomplishments

Digital Marketing Specialist

Boutiqaat

Mar 2021 - Dec 2024 (3 years 9 months)

Managed and optimized cross-platform performance campaigns with monthly budgets of $200K–$700K, increasing ROAS by 25% and engagement by 30% through segmentation, automation, and A/B testing.

Meta Ads Google Ads A B Testing Google Data Studio SQL Excel Campaign Optimization

Teaching & Research Assistant

Kuwait University

Sep 2016 - Mar 2021 (4 years 6 months)

Designed and analyzed MATLAB/Simulink simulations for optimization projects and led tutorials and grading, improving turnaround time by 30%.

Matlab Simulink Data Analysis Experiment Design Grading Report Writing

Education

Degrees, certifications, and relevant coursework

Concordia University

Graduate Diploma, Computer Science

Graduate Diploma in Computer Science with coursework in Data Structures, Software Development, and Database; expected completion in 2025.

Kuwait University

Master of Science, Electrical Engineering

Grade: Distinction

Activities and societies: Best Graduate Thesis Award (2023)

Master of Science in Electrical Engineering completed with Distinction in March 2021.

Kuwait University

Bachelor of Science, Electrical Engineering

Grade: Distinction with Class Honors

Activities and societies: First Prize – Capstone Project (2015)

Bachelor of Science in Electrical Engineering awarded with Distinction and Class Honors in December 2015.

Digital Marketing Institute

Professional Diploma, Digital Marketing

Professional Diploma in Digital Marketing covering content strategy, social media, SEO, Google Ads, email marketing, website optimization, and Google Analytics.