Neha Qadeer

I am a strategic and results-driven Digital Marketing and Data Analytics professional with a proven track record in leveraging data to optimize campaign performance and drive business growth. My expertise lies in combining analytical rigor with creative problem-solving to deliver measurable outcomes. I hold certifications in Google Project Management, Digital Marketing, and AI Essentials from Coursera, which have equipped me with the latest skills in the industry.

Throughout my career, I have successfully managed various projects, including Instagram User Behavior & Engagement Analysis, where I utilized Excel and SQL to analyze engagement data and built interactive dashboards in Power BI. My work in Digital Campaign Optimization led to a 23% increase in conversion rates through optimized budget allocation and A/B testing. I am adept at using tools such as SQL, Python, Tableau, and Power BI to extract insights and create compelling visualizations that support strategic decision-making.