Looking for a job

Abdullah Kilany

@abdullahkilany

Message

Marketing analyst skilled in CRM, BI, and digital ads. Turning data into ROI and stories.

Turkey

Message

What I'm looking for

I'm seeking a role where I can leverage my marketing and data analytics skills to drive growth, optimize campaigns, and improve customer engagement. I’m especially interested in data-driven teams where I can contribute to performance tracking, segmentation, and dashboard development.

I'm a marketing analyst with 6+ years of experience blending marketing creativity with data to fuel business growth. From managing high-ROI campaigns and building real-time dashboards in Power BI to digging into SQL queries and CRM insights, I thrive on turning numbers into action. I’ve worked across agencies and tech-driven companies, leading A/B tests, reducing CPAs, and optimizing user journeys. I'm passionate about using analytics to solve real business problems, and I’m always exploring ways to make marketing smarter. Beyond work, I enjoy diving into new tools, learning languages, and connecting with like-minded professionals who believe that good data tells a great story.

Experience

Work history, roles, and key accomplishments

Current

Marketing Analyst

Current

UniToni

May 2023 - Present (2 years 3 months)

Developed end-to-end reporting workflows using SQL and Power BI to track performance KPIs across paid digital channels. Collaborated cross-functionally with marketing and tech teams to improve campaign targeting and reduce CPA by 18%.

SQL Power BI Google Analytics CRM A B Testing Digital Marketing Data Analysis Campaign Management Performance Marketing

E-Commerce Marketing Specialist

2P PR & Digital Marketing

Feb 2021 - Present (4 years 6 months)

Managed performance marketing campaigns across Google Ads and Meta Ads platforms with a strong ROI focus. Built and optimized real-time dashboards in Power BI and Tableau to monitor traffic sources and campaign efficiency.

Google Ads Meta Ads Power BI Tableau ROI Analysis CAC CTR Conversion Rate Optimization LTV Analysis Segmentation Retargeting

Content Marketing Specialist

Essential

Jan 2021 - Present (4 years 7 months)

Designed personalized content strategies based on CRM insights, boosting user retention by 88%. Conducted segmentation analysis for better engagement and targeting.

Content Strategy CRM Segmentation Analysis User Retention Content Optimization Analytics Targeting

Content Specialist

Yabangee

Sep 2019 - Present (5 years 11 months)

Leveraged CRM data to produce targeted content, boosting audience engagement by 25%. Managed a team of 10+ contributors, ensuring high-quality and timely content production.

CRM Content Creation Audience Engagement Team Management Content Production Editing Digital Publishing

Content Specialist

EgyTranscript Translation Agency

Jan 2017 - Present (8 years 7 months)

Monitored and analyzed CRM performance metrics, achieving a 92% client satisfaction rate. Streamlined workflows and optimized CRM data processes, reducing delivery timelines by 15%.

CRM Performance Metrics Workflow Optimization Data Management Client Satisfaction Process Improvement Translation Services

Education

Degrees, certifications, and relevant coursework

Bahcesehir University

MSc. Big Data and Analytics, Big Data and Analytics

Studied advanced concepts in Big Data and Analytics, focusing on data processing, analysis, and interpretation. Gained expertise in various analytical tools and techniques.

Bahcesehir University

MA in Marketing, Marketing

Completed a Master of Arts in Marketing, covering strategic marketing, consumer behavior, and market research. Developed skills in creating and executing effective marketing campaigns.