Open to opportunities

Shashanki Singh

@shashankisingh

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Creative content writer with a strong foundation in journalism.

India

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can contribute to impactful projects and continue to grow professionally.

I am a self-driven and creative professional with a robust background in journalism, public relations, and editorial work. My ability to combine analytical thinking with imaginative problem-solving has allowed me to thrive in dynamic environments that demand innovation and adaptability. I have a proven track record of taking projects from concept to execution, identifying blind spots, and delivering consistent, high-quality results.

During my tenure at Reliance Jio, I engaged over 150 million users through compelling writing and led marketing efforts across various media platforms. My strategic content initiatives resulted in a twofold increase in viewership on JioTV. Additionally, I have experience managing teams and executing successful campaigns that resonate with diverse audiences, further enhancing brand visibility and engagement.

My previous roles as an editor and correspondent have equipped me with the skills to produce engaging content under tight deadlines while maintaining a strong network within the industry. I am passionate about lifelong learning and committed to personal and professional growth, always seeking opportunities to expand my expertise and contribute to impactful projects.

Experience

Work history, roles, and key accomplishments

Content Writer

Reliance Jio

Apr 2018 - Present (7 years 3 months)

Engaged over 150 million users on JioTV through compelling and creative writing, leading marketing and copywriting efforts for Reliance Jio’s media platforms. Delivered a 2x increase in viewership and watch time by spearheading high-impact content strategies and creative campaigns for various genres.

Content Writing Copywriting Marketing SEO Content Strategy Brand Communications High Impact Creative Campaigns JioTV JioCinema

Editor

Maritime World Services

Jun 2017 - Present (8 years 1 month)

Edited and published the company’s weekly newsletter, Maritime Weekly, featuring interviews and reaching over 10,000 subscribers. Managed a team of 5 junior editors and copywriters, ensuring timely updates and error-free content for the company website and promotional materials.

Managing Editor Copywriting Content Editing Team Leadership Event Coordination

Correspondent

Times Now

Aug 2016 - Present (8 years 11 months)

Worked as an Entertainment Correspondent, gaining hands-on experience in a fast-paced English news channel environment. Researched, scripted, and delivered daily entertainment news stories under tight deadlines, maintaining 24/7 availability for breaking news.

Journalism News Reporting Interviewing Media Relations Content Production

Correspondent

Aajtak, TV Today Network

Aug 2012 - Present (12 years 11 months)

Reported from the New Delhi bureau, covering major national events including elections and budget announcements. Anchored and produced weekly entertainment and lifestyle shows, delivering engaging content that boosted viewership and audience retention.

News Reporting Interviewing Content Production Scripting Media Relations

Education

Degrees, certifications, and relevant coursework

TV Today Media Institute

PG Diploma, Broadcast Journalism

Completed a Post Graduate Diploma focusing on broadcast journalism. Gained practical skills in news reporting, scripting, and production for television.