Niroj Sikhrakar
@nirojsikhrakar1
Brand marketing professional driving growth through strategic activations and digital campaigns.
NepalWhat I'm looking for
I am a dynamic, results-oriented brand marketing professional with 6+ years' experience across beverage, FMCG, and cooperative sectors, skilled in brand strategy, field activations, promotional planning, and product positioning. I have a proven track record of driving brand visibility and sales through on-ground activations, POSM deployment, digital campaigns, and successful product launches.
I thrive in fast-paced environments that require both strategic thinking and hands-on execution, and I have led teams, coordinated cross-functionally with sales and creative agencies, and delivered measurable improvements such as a 40% increase in product trial rates and successful launches of new SKUs.
Experience
Work history, roles, and key accomplishments
Brand Officer
Sagar Distillery
Feb 2022 - Present (3 years 7 months)
Spearheaded regional brand development across Butwal, Pokhara and Chitwan, launched two whisky SKUs and executed street festivals and POSM strategies to boost visibility and off-take.
Field Marketing Executive
Chaudhary Group
Nov 2018 - Nov 2022 (4 years)
Led field activations and a team of 10 supervisors, increasing product trial rate by 40% through targeted sampling and driving 1:1 consumer engagement.
Senior Brand Executive
SHTC International Pvt. Ltd
Nov 2021 - Feb 2022 (3 months)
Supported development and execution of strategic brand plans, conducted market research, and managed multi-channel campaigns and agency/stakeholder coordination.
Marketing Officer
Sai-Saugat Cooperative Pvt. Ltd
Feb 2016 - Nov 2018 (2 years 9 months)
Managed loan account records, prepared loan proposals, analyzed active loan files and ensured regulatory compliance to expedite loan processes.
Education
Degrees, certifications, and relevant coursework
TUTribhuvan University
Master of Business Studies, Business Studies
2024 -
Enrolled in the Master of Business Studies (MBS) program at Tribhuvan University, currently pursuing advanced studies in business and management.
Campion College (Tribhuvan University)
Bachelor in Business Studies, Business Studies
Completed a Bachelor in Business Studies at Campion College under Tribhuvan University, covering core business and management subjects.
PCPrime College
Higher Secondary Education, Higher Secondary Education
Completed Higher Secondary Education (HSEB) at Prime College with focus on higher secondary curriculum.
Tech stack
Software and tools used professionally
Availability
Location
NepalAuthorized to work in
Job categories
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