Open to opportunities

Prasanna Shrestha

@prasannashrestha

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Brand Manager focused on brand strategy, growth planning, and Meta Ads performance improvements.

Nepal

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What I'm looking for

I’m looking for a role where I can own brand strategy and campaign execution end-to-end—linking research and positioning to clear KPIs—while collaborating with teams and agencies to drive measurable growth.

I’m a Brand Manager who believes in hard work and persistency, and I bring a structured, research-led approach to brand growth. At AITC International, I developed comprehensive pre-launch brand and growth strategies across acquisition, retention, and lifecycle marketing, while defining brand positioning, ICP profiles, and go-to-market planning through competitive analysis and consumer research.

Previously, as a Senior Planning Specialist at Outreach Nepal Pvt. Ltd., I developed and executed brand campaign strategies for domestic and MNC clients, creating marketing strategic brand planning roadmaps and 360 campaign development plans to guide execution. As a Freelance social media marketer, I led Meta Ads awareness campaigns using targeted audiences and creative testing, optimizing based on reach, CTR, engagement, and funnel insights. I’m motivated by measurable impact and strong teamwork, reflected in recognitions like the Young Lotus 2024 Finalist (Asian Regional MBA in Marketing Advertising Festival).

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

AITC International

Dec 2025 - Present (6 months)

Developed comprehensive pre-launch brand and growth strategy across acquisition, retention, and lifecycle marketing workstreams. Conducted competitive analysis and consumer research to define brand positioning, ICP profiles, and go-to-market planning.

Brand Strategy Growth Marketing Go To Market Planning Competitive Analysis Consumer Research Lifecycle Marketing Acquisition Marketing

Social Media Marketing

Dreamlike Productions

Jan 2026 - Mar 2026 (2 months)

Executed Meta Ads awareness campaigns to drive profile visits using targeted audiences and creative testing. Analyzed reach, CTR, and engagement metrics to refine creatives and improve campaign performance.

Social Media Marketing Meta Ads Audience Targeting Creative Testing Performance Analytics CTR Optimization Content Strategy

Senior Planning Specialist

Outreach Nepal Pvt. Ltd.

Sep 2022 - Dec 2025 (3 years 3 months)

Developed and executed brand campaign strategies for domestic and MNC clients. Conducted market and consumer analysis, created brand strategy reports and 360 campaign roadmaps to guide messaging, positioning, and campaign execution.

Brand Campaigns Brand Strategy Market Research Consumer Insights Positioning Messaging Strategy

Marketing Officer

MAW Vriddhi Autocorp

Sep 2021 - Sep 2022 (1 year)

Oversee marketing and branding activities and support the sales team in generating high-quality leads. Communicate with agencies and vendors to coordinate campaign and brand execution.

Marketing Operations Brand Management Lead Generation Vendor Management Marketing Execution