Niranjan Karnam

• Owned native Salesforce and HubSpot integrations end to end, from developer accounts and OAuth apps across dev, staging and production through API field mapping, custom objects, widgets and managed package distribution. Shipped to 15-20 customers with POCs, engineering docs and customer documentation.

• Built the LinkedIn relationship mining engine: a profile URL in, a map of that account's con

• Ran onboarding calls and tech stack mapping for new customers, translating what they already had into what the product needed to connect to.

• Expanded data collection across multiple sources, building target company and contact lists that fed account planning.

• Trained and upskilled a team of 8 research analysts on new tooling, account planning and reading client needs.

• Automated account planning with templatized decks auto-filled from firmographic and contact APIs, cutting turnaround from 8 to 5 hours per account, roughly 40%.

• Managed a ~$100K/yr data budget across APIs, Clay, Apollo and Sales Navigator, and led data vendor evaluations.

• Partn

• Prototyped LinkedIn AdPilot solo in Python on the LinkedIn Marketing API. Piloted with 5 customers; the productized feature (SmartReach) is publicly credited by Sprinklr with $205K saved and 1.5M impressions reallocated.

• Automated the Google Ads offline conversion uploads, pushing CRM-qualified GCLIDs with deal values back to Google so Smart Bidding optimized for pipeline instead of clicks.

• Managed $200K ARR across ~40 accounts at $2K-15K ACV, running weekly check-ins, CSAT scoring and churn reviews for Plivo, Hevo Data, Writesonic, SpotDraft and other B2B SaaS clients.

• Partnered with 100+ marketing teams on holistic demand gen strategy across LinkedIn and Google Ads.

• Onboarded 40+ B2B and B2C companies and automated onboarding data validation checks, cutting time spent by 80

• Planned and executed paid advertising and social media campaigns across Google Ads, LinkedIn Ads, Meta (Facebook & Instagram), and Bing for B2C and B2B brands.

• Managed end-to-end campaign execution including targeting, budgeting, creative optimization, and performance tracking.

• Drove brand awareness, lead generation, and conversions through data-driven optimization and A/B testing.

• Ana

• Authored technical specifications and functional requirements for 20+ interior components on the $450M Mumbai Metro Line 3 project.

• Redesigned the fire extinguisher mounting mechanism, cutting cost 30% and installation time 50%.

• Led cross-functional integration meetings, coordinating foreign suppliers, purchasing teams to procure insulation, fasteners.

• Conducted Line Worker Interviews to understand pain points while assembling the vehicle DOST made a summary of major issues faced by the operators.
• Proposed modifications for the design of Bull Bar to reduce fitment time and increase ease of fitment

Worked as Intern at Hindustan Aeronautics Limited.

Apr 2022

Dec 2022

Feb 2022

Mar 2022

Mar 2020

Winner/Finalist at many national/state level extracurricular activities

Winner- Best One Act, VTU Youth Festival, 2019
Winner- Mime, VTU Youth Festival, 2016, 2017
Winner- State level theatre fest organized in RV College
Winner- Best Actor Award, Shoutout, 2018

Participated and helped organizing NSS Blood camps and Slum Visit

Oct 2019

Sep 2019