Nina Lucchi
@ninalucchi
I design research-led in-car and digital experiences that build user trust.
What I'm looking for
At Toyota Motor Europe, I design future in-car experiences using behavioural research, surveys and usability testing across emerging mobility ecosystems.
I translate qualitative and quantitative insights into strategic onboarding journeys for ADAS technologies, helping drivers understand, trust and adopt advanced safety features. I partner with UX, Product and Engineering teams to align user needs, business objectives and technical feasibility.
Previously, I consulted for EU institutions at Namahn and designed digital products, scalable SaaS experiences, websites and responsive design systems. I'm especially interested in AI-powered products and human-centred technology.
Experience
Work history, roles, and key accomplishments
- Designed and shaped future in-car experiences by leveraging behavioural research, user surveys, and usability testing to uncover user needs across emerging mobility ecosystems.
- Translated complex user insights into strategic onboarding journeys for ADAS technologies, enabling drivers to better understand, trust, and adopt advanced safety features.
- Synthesized qualitative and quantitative r
- Worked as consultant for EU institutions, improving information architecture, accessibility and interaction design across complex digital services.
- Contributed to the UX transition of existing products into scalable SaaS ecosystems through user-centred methodologies and design system governance.
- Facilitated collaboration across multidisciplinary teams to improve usability, navigation and con
Collaborated as a freelance Digital & UI/UX Designer. Focused on designing web platform experiences, creating user flows, wireframes, high-fidelity interfaces, and responsive design systems.
- Designed websites and digital products for SMEs with focus on usability, information architecture and digital experience optimisation.
- Improved user journeys and interaction flows to enhance accessibility, engagement and product performance.
- Collaborated directly with clients to translate business requirements and customer needs into scalable digital solutions.
- Supported SEO and content st
Worked as International Erasmus Office Collaborator at ISIA Firenze.
Facilitated creative workshops and educational activities focused on design thinking, visual communication, and digital creativity for students across kindergarten, primary, and secondary education.
Worked as Web designer at VM Sistemi S.p.A..
Worked as Hostess at Vivaevents.
Worked as Graphic Designer at PONTOGLIO - S.P.A..
Education
Degrees, certifications, and relevant coursework
Minneapolis College of Art and Design
Master's degree, User Experience Design
2022 - 2023
ISIA Firenze
MSc in Strategic Digital Product Design, Design and Applied Arts
2020 - 2023
Sviluppo PMI
Advanced Training Course in Digital Product Design, Web design & Project management
2020 - 2020
Corvinus University of Budapest
Erasmus + Exchange, Communication, General
2018 - 2019
Alma Mater Studiorum – Università di Bologna
Bachelor's degree, Communication and Media studies
2016 - 2019
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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