Open to opportunities

Nina Louise

@ninalouise

Message

Audience and narrative strategist specializing in brand, product, and retail experiences.

Japan

Message

What I'm looking for

I seek roles where I can lead narrative strategy and messaging across brand and product ecosystems, collaborate cross-functionally, and craft audience-led experiences with opportunities for impact and growth.

I am a strategic communications and narrative professional who shapes brand messaging across retail, consumer-facing, and digital ecosystems. I align story, audience behavior, and marketing execution to support product launches, activations, and long-term reputation building.

In freelance practice I develop communications strategies and messaging frameworks for launch moments and extended reputation goals, create briefing materials and long-form content, and identify compelling story elements for media outreach and audience engagement.

My in-person retail leadership background includes managing national product launches, cross-functional communications, and training teams on brand storytelling and customer journey execution, driving measurable revenue and foot-traffic improvements.

I design interactive, story-driven curriculum and simplify complex AI ethics concepts for diverse learners, facilitating workshops on responsible communication and digital literacy while observing cultural trends to inform messaging decisions.

Experience

Work history, roles, and key accomplishments

Current

Narrative Content Strategist

Current

Freelance

Jan 2020 - Present (6 years 1 month)

Develop communications strategies and messaging frameworks for product launches and reputation goals, producing briefing materials and long-form content to support media outreach and executive presence.

Messaging Frameworks Content Strategy Audience Research Storytelling Briefing Documents UX Informed Messaging

ESL & AI Ethics Instructor

SIBA

Jan 2024 - Jan 2026 (2 years)

Designed interactive, story-driven curriculum and simplified AI ethics concepts into structured learning materials; facilitated workshops on responsible communication and digital literacy.

Curriculum Design Workshop Facilitation AI Ethics Educational Writing Story Driven Instruction Cross Cultural Communication Script Writing

Store Manager

Lucy

Jan 2013 - Dec 2014 (1 year 11 months)

Led full-store operations and experiential retail strategy, driving 8% YoY revenue growth and 14% increase in community participation through events and partnerships.

Store Management Event Marketing Partnership Management Campaign Execution Revenue Growth Vendor Relations

Brand & Retail Communications Lead

Nike / Cole Haan

Jan 2007 - Dec 2013 (6 years 11 months)

Delivered national product launches and in-store campaigns, aligned retail activations with corporate brand strategy, and coached store teams on brand storytelling and customer journey execution.

Campaign Execution Product Launches Cross Functional Collaboration Coaching Merchandising