
Nikita Kolpekwar
@nikitakolpekwar
Product manager at PEI Group, moving from UX leadership after growing OBX data discovery from 1.2% to 16.3%.
What I'm looking for
At PEI Group, I identified why subscribers ignored paid data and launched OBX across all PEI brands; data discovery through articles grew from 1.2% to 16.3%. I aligned editorial, data and engineering on a shared taxonomy, scoped an MVP to fit engineering capacity, and planned iteration using usage data and user interviews.
I also took PERE Deals from an ambiguous brief to launch, designing one platform to serve two markets. I built an AI insight pipeline using Claude, MCP, Dovetail and Slack to help the team make evidence-based decisions faster.
At Dell Technologies, I partnered with data science and engineering on AI/ML product recommendations for Dell.com. Earlier, at Incedo Inc, I led UX for Tripwire Enterprise’s move from on-premise to SaaS, simplifying security and compliance workflows. I’m now moving into product management to own outcomes end to end.
Experience
Work history, roles, and key accomplishments
Senior UX Designer
PEI Group
Jan 2023 - Present (3 years 10 months)
Identified why subscribers ignored paid data, defined OKRs and success metrics, and launched OBX across all PEI brands. Data discovery through articles grew from 1.2% to 16.3%.
Partnered with data science and engineering to shape AI/ML product recommendations on Dell.com, improving product discovery and personalisation. Defined intent-based recommendation patterns across Home, PLP, PDP and Cart to reduce decision friction and increase engagement.
Senior UX Designer
Incedo Inc
Jan 2020 - Dec 2021 (1 year 11 months)
Led UX for Tripwire Enterprise's move from on-premise to SaaS, gathering stakeholder requirements and simplifying security and compliance workflows. Ran discovery, design and critique workshops with stakeholders and cross-functional teams.
Designed web and mobile experiences for education and finance brands in an Agile team, from competitive analysis to production-ready specifications.
UX Designer
MAQ Software
Jan 2016 - Dec 2017 (1 year 11 months)
Designed wireframes, user flows, storyboards and visual designs from concept through to engineering handover.
Education
Degrees, certifications, and relevant coursework
Kingston University
Master's, User Experience Design
Master's degree in User Experience Design from Kingston University, London, UK.
University of Pune
Bachelor's, Computer Engineering
Bachelor's degree in Computer Engineering from the University of Pune, India.
Availability
Location
Authorized to work in
Salary expectations
Job categories
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