At Marks & Spencer Reliance India, I developed automated Power BI and Tableau dashboards for e-commerce performance, reducing manual reporting effort. I used SQL and Python to analyze business trends, identify anomalies, and validate transactional and digital data.
I analyzed web and app journeys from traffic through purchase, identifying funnel drop-offs and conversion opportunities. I also combined Adobe Analytics, GA4, and AppsFlyer insights to assess campaign performance and support marketing optimization.
Previously, at ADANI DIGITAL LABS, I analyzed travel, duty-free, and e-commerce data and applied NLP and machine learning to sentiment analysis and personalized recommendations. At AV SOLUTIONS, I applied machine learning to sales forecasting and customer retention.
